Ravi Upadhyay

Sales and Marketing professional with 18+ years of experience in the pharmaceutical industry, latest associated with Roche Products India Pvt. Ltd. in the Oncology Division, based in Varanasi and managed key markets including Varanasi, Prayagraj, and Gorakhpur. Proven expertise in driving revenue growth by identifying high-potential market opportunities and executing strategic product promotion initiatives.

Strong track record of building and managing high-performing channel partnerships to accelerate business expansion. Adept at developing new business while maximizing value from existing accounts, consistently delivering profitability and sustained sales growth. Brings diverse therapeutic experience across Ophthalmology, Neurology, Pain Management, Metabolic, and Cardiovascular segments through extensive tenure at Novartis.

Multi therapy product and sales experience like Interventional Cardiology, Virology, Infectious disease, Hematology, Oncology, Bone marrow transplant specialist, ENT, Neuro, psychiatrist.

Patient Journey Partner - Roche - Eastern UP

(2025-08 - 2026-04)

Managing Oncology portfolio (Immunotherapy, Target Therapy, Monoclonal Antibodies) across Eastern UP.

• Use to meet Medical Oncologist, Radiation Oncologist and Onco Surgeon
• Scientific engagement through ISP, decentralized education programs, and oncology forums (Lung, HCC, Women Oncology)
• Strengthening relationships with Medical & Radiation Oncologists across key institutions
• Managing ~₹2 Crore/month business, ensuring consistent growth and institutional expansion

Territory Business Executive - Novartis - Varanasi, Prayagraj, and Gorakhpur

(2024-02 - 2025-08)

Successfully launched Sybrava across Varanasi, Prayagraj, and Gorakhpur to Interventional Cardiologist and CVTS.

• Secured first CGHS order (All India basis) for the newly launched product Sybrava. Highest number of Sybrava Patients enrolled with in six month of launch
• Developed CVTS specialists and Cardiologists as key prescribers
• Trained and align all stake holder of Key Account Like Cath Lab Technician, Echo Technician, Heart Failure Nurse, ICU Incharge, RMO and Administrative officer of Hospital
• Trained 35 staff of various hospital for TPA and other reimburse model

Adult Vaccine Specialist - GSK - Varanasi, Allahabad and Gorakhpur

(2022-12 - 2024-02)

Led market development and adoption of Shingrix Adult Vaccine.

• Conducted Train-the-Trainer programs for healthcare professionals
• Secured India's first institutional order from Tata Memorial Cancer Centre
• Expanded usage across specialties: Hematology, Rheumatology, Pulmonology, BMT, Cardiology, and more
• Developed adult vaccination protocol for cancer patients with Tata Hospital, Varanasi
• Managing sales of Varanasi Allahabad and Gorakhpur

Area Business Manager - JB Chemicals & Pharmaceuticals Ltd.

(2022-04 - 2022-12)

• Built and led a team of 4 professionals for the Azmarda brand. Successfully launched product and ensured team retention
• Developed CVTS task-force strategy, later implemented at national level

Area Business Manager - Novartis

(2010-08 - 2022-04)

• Successfully launched Diabetic Portfolio Galvas (2010) and Cardiology portfolio Vymada (2017) with strong regional performance
• Developed Heart Failure Clinics, Nurse Education, and Cardiac Rehabilitation programs
• Covered Govt sector for these two portfolio like BHU, DLW Hospital, NER, NCR, Hindalco (Renukoot, Renusagar), NTPC (Shaktinagar, Rihand), CGHS, ECHS, Army Hospital Varanasi, Army Hospital Allahabad, Airforce hospital Gorakhpur
• Corporate Hospital like Galaxy, Heritage, Saraswati Hospital, HIMS

Territory Executive - Solvey India - Allahabad, Pratapgarah, Sultanpur, Jaunpur

(2009-10 - 2010-08)

Covering Neuro Physician, ENT, Psychiatrist, Derma and Neuro Surgeon in Solvey Pharma

• Conducted OPD camp in Govt. Institute and Private Clinic
• Managing sales of Allahabad, Pratapgarah, Sultanpur, Jaunpur
• Launched Vertin 48 mg to Neurologist, EBASIL to dermatologist And Solspre Nasal Spray to ENT

Product Advisor - Novartis - Varanasi, Allahabad, Gorakhpur, Azamgarah, Jaunpur, Sonebhadra, Pratapgarah, Sultanpur, Mau

(2007-04 - 2009-10)

Managing Sales of territory for Ophthalmology products of Novartis like Geanteal, Genteal Gel, Voveran Optha, Clearine etc

• Successful launched Zediten Eye Drop, Vitalux Plus in these territory
• Co Promoted Visudyne and Lucentis in these territory to retinal specialists
• Covered Govt sector for portfolio like BHU, DLW Hospital, NER, NCR, Hindalco (Renukoot, Renusagar), NTPC (Shaktinagar, Rihand), CGHS, ECHS, Army Hospital Varanasi, Army Hospital Allahabad, Airforce hospital Gorakhpur
• Participated in Rate Contract and Tender process as well

Crash Course - Basic Knowledge of AI application - Be10x and HP Life (2026)

PDCR - Professional Diploma In Clinical Research - Catalyst Clinical Services Pvt Ltd, Delhi (2013)

MBA - Marketing - UPRT Open University, Allahabad (2012)

M. Sc.

• Biotechnology - RTM Nagpur University, Nagpur (2006)

B. Sc.

• Zoology, Botany - Allahabad University, Allahabad (2002)