Performance Marketing Expert | Marketing Analyst
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Results-driven digital marketing professional with 2.8 years of hands-on experience in performance marketing, specializing in data-driven campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Proven ability to drive ROI-focused strategies by blending creativity with analytics. Proficient in Power BI, email & WhatsApp marketing, and retargeting techniques, with a strong command of campaign reporting and marketing automation tools.
Adept at cross-functional collaboration, managing teams, and aligning marketing efforts with business goals to deliver scalable outcomes.
Dynamic and data-driven Performance Marketing Specialist with over 2.8 years of experience driving ROI-focused digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, and emerging platforms. Proven track record of delivering 7–8x returns on ad spend, managing cross-functional teams, and generating ₹50–60 lakhs in monthly revenue. Adept at leveraging Power BI, Excel, and CRM tools (LeadSquared) to transform complex data into actionable insights.
Skilled in end-to-end campaign management — from strategy and execution to optimization and reporting. Known for a collaborative mindset, strategic vision, and ability to translate marketing goals into measurable business outcomes.
University of Mumbai (UDCS) | 2022 – 2024
Achieved PET (Ph.D. Entrance Test) eligibility; trained in advanced data analytics and machine learning.
B.Sc. (Hons.) in Computer Science
University of Delhi, Pitampura | 2017 – 2021
Built a strong foundation in programming, algorithms, and computational theory.
High School (10th & 12th)
Jawahar Navodaya Vidyalaya, Faridabad | 2015 – 2017
Excelled in science and mathematics with a focus on logical reasoning and problem-solving.
