Rayapriyanka Raskar

Results-driven Senior Marketplace PPC Specialist with 5+ years of specialized Amazon PPC experience and 10+ years of broader eCommerce operations experience. Experienced in managing and scaling Amazon advertising across India and international marketplaces, with expertise in campaign strategy, optimization, budgeting, forecasting, marketplace operations and client management. Strong focus on ACoS, TACoS, ROI, paid sales growth and profitability.

Senior Marketplace PPC Specialist - TOOLBOX PVT. LTD. (Brand Foundry)

(2022-09 - 2024-12)

E-commerce service provider and performance marketing company serving India and global marketplaces.

• Led end-to-end Amazon PPC operations across India, USA, Canada, UK, Germany, Italy, France and Spain.
• Mentored and managed a team of 2 PPC specialists.
• Developed and executed Sponsored Products, Sponsored Brands and Sponsored Display strategies.
• Drove keyword research, search-term mining and competitive analysis using Helium 10.
• Optimized ACoS, TACoS and ROI while scaling paid and total sales across marketplaces.
• Managed budgets at product, category and account levels with a focus on profitability.
• Led conversion-rate optimization through listing analysis, creative coordination and funnel optimization.
• Built and activated Amazon Marketing Cloud (AMC) audiences for full-funnel growth and acquisition.
• Implemented Amazon Drona automation to reduce manual effort and improve execution consistency.
• Prepared P&L statements, inventory projections and sales forecasts for client accounts.
• Served as primary client contact and led weekly/monthly performance reviews with strategic recommendations.
• Conducted account audits covering listings, inventory health, pricing, ad structure and compliance.

E-commerce Manager - OMSOM GROUP

(2020-07 - 2022-10)

Managed the end-to-end eCommerce vertical for acquired and in-house brands, including Lal Qilla Rice, Mall Road and OMSOM.

• Managed inventory and marketplace operations across Amazon/Cloudtail and Flipkart, including POs, appointments and logistics.
• Managed Amazon FBA, Seller Flex and Flipkart Smart consignments and coordinated warehouse dispatches.
• Prepared daily/monthly sales reports and P&L statements.
• Planned and optimized paid campaigns, budgets, pricing, deals and marketplace promotions.
• Managed SEO, campaign planning, implementation, performance reviews and paid-search optimization.
• Coordinated with agencies for cataloguing, content and paid campaigns.
• Turned around a struggling eCommerce vertical and delivered 8X growth; business subsequently grew 15–20% quarterly.

Senior E-commerce Manager - ETPSONLINE MARKETPLACE PVT. LTD.

(2019-12 - 2020-06)

• Managed product listings, content, pricing, categorization, images, stock and inventory across company websites, Amazon and Flipkart.
• Managed ERP product and inventory updates and marketplace order processing.
• Handled shipping and fulfilment coordination through Shiprocket, FedEx and Delhivery.
• Managed SEO keywords, vendor catalogues, promotions and marketplace operations.

Senior E-commerce Executive - ERGODE IT SERVICES PVT. LTD.

(2019-01 - 2019-06)

• Managed marketplace operations across Amazon.com, Walmart Canada and other international marketplaces.
• Maintained account health, performance metrics, inventory, category mapping and marketplace compliance.
• Coordinated with finance, inventory, order-processing and customer-support teams.

E-commerce Channel Manager - 99 YRS NETWORK LLP

(2018-05 - 2018-12)

• Managed Amazon and eBay backend operations, client coordination and marketplace listings.
• Managed A+ content, listings, sales, marketing, promotions, strategy and review monitoring.
• Coordinated with multiple online portals including Groupon, Overstock, Zulily and Wayfair.

Channel Manager - REIT INDIA CONSULTANT PVT. LTD. / FERMYON TECHNOLOGIES INDIA PVT. LTD.

(2014-10 - 2018-03)

• Managed eCommerce cataloguing across Indian and international marketplace platforms.
• Handled product uploads, pricing, inventory, order processing and SPF claims across Amazon, Flipkart, ShopClues, Snapdeal, Voonik, Craftsvilla, Paytm and HomeShop18.
• Monitored sales, marketing, promotions and marketplace strategy.

B.Sc. - Computer Science - University of Mumbai (2015)

HSC - Sandesh College of Arts, Commerce & Science (2009)

SSC - Saraswati Vidya Mandir, Bhatwadi, Ghatkopar (W) (2007)