Reena Singh

A versatile results-oriented CSR, sustainability, and research professional with 14+ years of experience across corporate foundations, NGOs, and consulting firms, specializing in WASH, water security, climate resilience, ESG, gender mainstreaming, and impact assessment.

Research Manager - Safe Water Network India

(2022-10)

Lead multi-state CSR and research projects, ensuring high-quality deliverables aligned with organizational strategy and donor requirements. Undertook long-term organizational visioning, annual reports, and strategic planning for CSR partnerships and foundation programs. Designed and operationalized results frameworks, KPIs, and impact indicators enabling evidence-based impact measurement.

Managed donor engagements and high-level presentations with corporates, multilaterals, and government stakeholders. Led multi-disciplinary project teams, ensuring timely implementation and measurable impact. Developed proposals, concept notes, Theory of Change (ToC), Logical Framework Analysis (LFA), and budgets for CSR foundations and institutional donors; supported advocacy and partnerships.

Authored flagship sector reports, toolkits, water resources, and policy-oriented publications. Developed digital learning tools for government officials and sector practitioners. Led ESG and sustainability initiatives on pond rejuvenation, watershed development, water budgeting, IWRM, and presented ESG insights aligned with sustainability reporting frameworks.

Represented the organization at SDG 6.5.1 consul

Senior Research Associate - Safe Water Network India

(2022-01 - 2022-09)

Market Development Analyst - Safe Water Network India

(2018-02 - 2021-12)

Marketing and Development Research Associate - Marketing and Development Research Associate (MDRA) | Manager – Market Research

(2016-09 - 2018-01)

Led end-to-end research projects, including planning, tool design, execution, and reporting. Improved data collection processes and team coordination. Managed EOIs/RFPs, including bids for World Bank projects.

• LG Mobile (2017): Center Location Test for prelaunch insights
• India Today – National survey on urban adult well-being
• Embassy of the Netherlands: Qualitative study on Indo-Dutch relations; presented insights to the embassy
• ERP Study: Completed 100 HR head interviews in one week; praised by MDRA Director

Consultant – Market Research - Mott MacDonald Pvt. Ltd.

(2015-05 - 2016-08)

Managed end-to-end projects – survey design, IDIs, FGDs, F2F, CAPI/CATI, CSAT, analysis reports.

• Rajasthan Livelihoods Project: Evaluated program across 17 districts
• MGNREGA: National impact assessment for the Ministry of Rural Development
• Uttarakhand Health Project: Health systems evaluation for the World Bank
• UNICEF: Evaluated WASH programs
• Retail Audit Hewlett-Packard: Led retail audit for Hewlett-Packard across 970 stores in 21 cities; developed tracking tools and a real-time dashboard
• Client Liaison (Asia Insight – HP): Served as the single offshore point of contact for Asia Insight projects
• Reliance Digital: Conducted mystery shopping and exit interviews across Delhi NCR
• Frost & Sullivan: moderated multi-city Focus Group Discussions (FGDs) with IT professionals for a snack pre-launch

Manager – Market Research - InfoTech Global (India) Ltd.

(2012-11 - 2015-04)

B2B & Customer Satisfaction Studies:

• Tube Products of India: Conducted 80+ in-depth interviews with directors to assess satisfaction
• Tata Metaliks: Executed customer satisfaction study with pig iron manufacturers
• Smart Analyst: Pre-test of a drug with psychiatrists
• Sanofi: Study on perception of cardiac drugs
• Tetra Pak: Perception study with nutritionists and pediatricians
• GSK: Pre-launch study for Junior Horlicks
• Rapid Nutrition: Price sensitivity analysis for health supplements

Management Trainee - Xchanging Plc - Bangalore

(2011-04 - 2012-10)

• Developed proposal content using data from Capital IQ, Bloomberg, and Factiva
• Presales support: Industry research and analysis to shortlist prospective clients for Xchanging Plc.
• On-the-job training on management functions, management reporting, task mapping, and Excel

Internship during MBA - Real Estate Bank India (REBI) Private Limited - Bangalore

Research and analysis of the potential of the real estate business in Indian cities.

MBA - Marketing - Alliance Business School

B. Tech - Biotechnology - Allahabad Agricultural Institute-Deemed University

Class XII - DAV School

Class X - Saint Francis School