Rekha Nagarkoti

Performance Marketer with hands-on expertise in Meta Ads CBO campaigns, Shopify D2C funnels, and data-driven conversion optimisation. Independently built and managed a full-stack paid acquisition campaign for a D2C home appliance brand — achieving 9.19x Gross ROAS, 14.7% Add-to-Cart rate (vs 3–8% industry benchmark). Brings a strong analytical foundation from 3+ years in financial operations, applying the same rigour of KPI tracking, budget reconciliation, and data validation to ad spend optimisation, audience testing, and performance diagnosis.

Performance Marketing Consultant at Flexirealm (Independent D2C Project) (2025-03 – 2025-09)

Built and managed a full-funnel Meta Ads campaign for a Mini Portable Air Cooler targeting the Indian D2C market.

• Structured a 4-campaign CBO framework testing Broad vs Interest audiences across ₹800/day total budget — enabling Meta's algorithm to auto-allocate spend to the highest-performing ad sets without manual intervention.
• Integrated Meta Pixel + Conversions API (CAPI) on Shopify for server-side event tracking — ensuring accurate purchase attribution and stronger optimization signals sent to Meta's algorithm.
• Ran 8 individual ads across 4 ad sets with daily performance monitoring — proactively paused Interest Ad 4 (₹81 spend, zero purchases) to protect budget and eliminate wasted spend.
• Conducted full-funnel analysis across Impressions → Clicks → ATC → Checkout → Purchase, identifying a 14.7% Add-to-Cart rate (vs 3–8% industry benchmark) confirming strong creative-audience fit.
• Identified a 75% checkout drop-off (98 checkouts → 24 purchases) and recommended recovery strategies including WhatsApp abandoned cart automation, UGC integration, and retargeting campaigns.
• Managed two product price variants (Small ₹1,199 / Large ₹1,499) — analysed AOV of ₹1,288 to determine purchase mix and recommended pushing Large variant in future campaigns to increase revenue per order.
• Validated scaling headroom via frequency analysis (avg 1.04–1.07) — confirming significant budget increase potential without creative refresh or audience fatigue risk.

Collection Specialist at Genpact (2023-08 – Present)

• Managed a portfolio of 1,000+ accounts using data-driven prioritisation and structured KPI reporting — directly transferable to ad performance audits and budget pacing.
• Analysed repayment behaviour and aging trends to reduce high-risk items through targeted intervention — mirrors audience segmentation and creative fatigue analysis in paid media.
• Built tracking frameworks to document and resolve customer issues, improving resolution efficiency — comparable to campaign QA and conversion funnel diagnostics.

Billing & Collection Specialist at New Legend (2022-12 – 2023-05)

• Reconciled 500+ payment discrepancies through deep-dive data audits, reducing aging balances by 20% — reflects the same attention to attribution accuracy and spend reconciliation in paid campaigns.
• Executed billing cycles and cash posting with 100% accuracy — demonstrating reliability with high-stakes financial data and systematic process management.

Bachelor of Commerce (Honours) – Kristu Jayanti College, Bangalore (2021)