Renuka Pyati

PR & Communications professional with 8+ years of experience driving media visibility, brand positioning, and stakeholder engagement across Retail, Startups, Automotive, HealthTech, and EdTech sectors. Proven track record of securing high-impact media coverage, managing crisis communications, and executing integrated PR campaigns for both emerging and established brands. Strong media network across India with expertise in delivering measurable campaign outcomes.

Senior Account Manager at Concept PR (2026-01 – Present)

Leading end-to-end PR strategy and execution for multiple clients with focus on brand visibility and positioning.

• Lead end-to-end PR strategy and execution for multiple clients, ensuring consistent brand visibility and positioning
• Secured extensive national and regional media coverage across business and technology publications
• Developed high-quality press releases, authored articles, and Q&A content aligned with brand narratives
• Managed client relationships independently, acting as the primary point of contact for communication and strategy
• Collaborated with internal teams to deliver integrated communication campaigns within tight timelines

Associate Manager at Dentsu Creative – PR (2021-12 – 2025-12)

Executed PR campaigns for diverse portfolio of clients across sectors ensuring strong media presence and visibility.

• Executed PR campaigns for a diverse portfolio of clients across sectors, ensuring strong media presence
• Secured widespread media coverage across Tier 1 and regional publications
• Drafted press releases, thought leadership articles, media notes, and leadership interviews
• Supported lead generation through strategic media outreach and campaign execution
• Played a key role in executing marquee events including BTS, Semicon, TiE Bangalore, and GAFX
• Coordinated with cross-functional teams to deliver high-impact communication initiatives

PR Lead at JD Institute of Fashion Technology (2020-11 – 2021-08)

Led comprehensive PR campaigns across multiple platforms and managed media interactions and brand positioning initiatives.

• Led PR campaigns across print, digital, and social media platforms to enhance brand visibility
• Managed media interactions, newsletters, and brand positioning initiatives
• Organized press conferences and institutional events
• Handled recruitment and onboarding for PR roles within the organization

Senior Executive – Media Relations & Client Servicing at PRHUB (2019-04 – 2020-11)

Built and maintained media relationships across healthcare and consumer sectors with focus on coverage and performance analysis.

• Built and maintained strong media relationships across healthcare and consumer sectors
• Organized press briefings, interviews, and feature placements for clients
• Delivered consistent media coverage and visibility for multiple healthcare brands
• Prepared detailed media coverage reports and performance analysis for clients

Senior PR Executive at The Yellow Coin Communication (2017-05 – 2018-08)

Account Manager at Skribe (2016-06 – 2017-05)

MA in Journalism & Mass Communication – Makhanlal Chaturvedi National University (2016)

BA in Communicative English with Media Studies – Patna Women's College (2014)