Senior UI/UX Designer at L&T Finance (2022-02 – 2024-11)
Collaborated with cross-functional teams to understand user requirements and business objectives to design effective user interfaces for diverse lending products.
- Led end-to-end User Research and Workflow Simplification for diverse lending products to improve the digital borrowing experience
- Optimized the UI/UX for Personal Loan, Two-Wheeler Loan, Farm Loan, Rural Business Finance (Micro Loan), Tractor Loan, and Loan Against Property
- Implemented form optimizations and clearer progress indicators that significantly reduced application drop-off rates
- Conducted A/B testing on landing pages to improve engagement and refine visual hierarchy for stronger conversion performance
- Redesigned the loan application and payment process, reducing friction points to increase successful loan originations
UI/UX Designer at LumiQ.ai (2021-08 – 2022-01)
Analyzed existing applications to evaluate UX effectiveness and collaborated with Product Designers to solve design problems based on product specifications.
- Designed the interface for a modular, portable AI engine used by field agents to automate text extraction and business processes, significantly reducing turnaround time (TAT)
- Streamlined the onboarding workflow by creating real-time feedback loops; allowed agents to identify document discrepancies on-site, eliminating 'to-and-fro' between customers and operators
- Focused on elevating the customer experience by reducing manual human effort and preventing friction during the document verification stage
- Developed business dashboards and graphic elements to visualize AI-driven data and process automation metrics
UI/UX Designer at CMOTS Internet Technology (2019-03 – 2021-06)
Interpreted client requirements to design navigation systems, interactive components, and aesthetic layouts for complex financial web platforms.
- Designed comprehensive user journeys for Arihant Capital, ABM, and Trust MF, focusing on Equity landing pages, Mutual Fund dashboards, and registration flows
- Developed UI for high-utility calculators (SIP, EMI, Pension, and Brokerage) for major brands like Bajaj Finserv and CMOTS NPS
- Built intuitive HR Portals and Banking Team dashboards for Union MF to streamline internal meeting scheduling and follow-ups
- Redesigned digital touchpoints for Suryoday Bank and LICHFL, including secure account opening forms and real-time product details
- Created high-fidelity mockups and troubleshooting solutions for mobile responsiveness across varied device types
Software Developer at WeCraft Solutions LLP (2017-03 – 2018-03)
Developed and maintained robust web applications using PHP, the CodeIgniter framework, and the XAMPP platform.
- Engineered a full-featured Inventory Management System to automate inventory tracking, ordering, and reporting, significantly improving overall business efficiency
- Focused on backend logic and database architecture to ensure accurate real-time data management
- Developed a scalable e-commerce website with integrated payment gateways, directly enhancing the client's digital sales capabilities
- Optimized both front-end and back-end functionalities to ensure a high-performance, seamless user experience
- Designed and implemented responsive, dynamic websites using HTML5, CSS3, and Bootstrap to deliver intuitive interfaces
