Reuben Jacob Plammootil

MBA graduate (Business Analytics, KPMG-certified) with hands-on experience building CRM systems, managing lead pipelines, and driving client acquisition in a fast-paced startup. Skilled in Power BI, Excel, Python, and process optimisation. Seeking a Business Analyst or Operations Analyst role to contribute to data-driven decision-making and operational efficiency.

Business Analyst Intern - Laneway

(2026-02 - 2026-05)

• Built and deployed a custom CRM (Firebase + Vercel) to streamline lead tracking and outreach workflows, enabling a 4-member team to log ~10 new brand leads daily and move 5–6 to active outreach per day
• Coordinated with the AI team to integrate automated outreach message drafting into the CRM, triggered automatically when a lead reaches the draft stage, reducing manual effort in follow-up communication
• Drove early-stage client acquisition independently — sourced and converted 1 brand into a confirmed client prior to CRM deployment; pipeline at internship close included 2 potential clients, 1 quoted, and 1 meeting scheduled
• Built dashboards, pipeline reports, and operational updates consumed directly by the founder for weekly strategy reviews
• Led a 4-member acquisition team across a 2-month period, collectively adding 250+ brands to the pipeline with structured SOPs for research and outreach

Intern – LLM & Data Project - Maleotech Solution Pvt Ltd

(2024-06 - 2024-07)

• Built a business-facing purchase order analytics tool using Llama3, enabling non-technical users to query procurement data in plain language and receive answers with dynamic charts — replacing a fully manual lookup process
• Delivered end-to-end: data setup, model configuration, Streamlit web app, and integrated visualisations within a 6-week timeline

Master of Business Administration - Business Analytics (with KPMG Certification) - Lovely Professional University (2023-08 - 2025-06) Phagwara, Punjab

Bachelor of Commerce - Business Analytics - Kristu Jayanti College (2018-06 - 2021-07) Bangalore, Karnataka