Rhythm Khurana
Business and Strategy Intern
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About
Worked across brand strategy, competitive intelligence, campaign execution, and workflow automation for Jockey, SolarSquare and Bajaj Finserv
Experience
Business and Strategy Intern - TILT BRAND SOLUTIONS
(2026-05 - 2026-07)
Worked across brand strategy, competitive intelligence, campaign execution, and workflow automation for Jockey, SolarSquare and Bajaj Finserv
- Analysed 11 brands across prospective and existing client opportunities, benchmarking each against 5+ competitors to identify positioning whitespace
- Contributed to Bajaj Finserv’s “Daya Ki Kahani” brand film through stakeholder coordination and production execution, which garnered 84K+ views
- Identified SolarSquare's communication whitespace, shaping pitch strategy and supporting on-ground execution for 2 AD films reaching 4.5M+ views
Media & Research Intern - BLACK IRIS
(2026-04 - 2026-07)
Supported media research and development across television and streaming, working across story research, original concepts and pitch development
- Researched and pitched 60 original stories for History TV18’s OMG! Yeh Mera India, with 12 selected for broadcast across final episodes
- Developed 8+ original documentary and show concepts through secondary research, creating 15+ pitch decks for 9 TV and streaming platforms
Business Development and Marketing Intern - WINDSONG
(2025-09 - 2025-10)
Worked directly with the Founder to drive B2B growth, developing lead-generation strategies and overseeing customer acquisition and digital marketing
- Drove B2B customer acquisition across 188+ corporate, hospitality and F&B businesses through targeted outreach and WhatsApp engagement
- Developed 20+ brand assets and managed Meta/Google campaigns, shaping product communication and scaling organic brand presence 6.7×
- Supported a product launch by mapping inventory across 20 SKUs, coordinating with manufacturers, and preparing product availability across channels
Digital Marketing Intern - ENIPP
(2025-12 - 2026-02)
Led the marketing department, overseeing brand communications and digital growth across content, search and audience acquisition
- Authored 15+ SEO/AEO/GEO optimised blogs using keyword research and search-intent analysis to strengthen organic visibility and discoverability
- Directed 25+ monthly brand creatives end-to-end, pitching products to FlowerAura and FNP; generated 50K+ impressions and 5% website conversion
Intern - CENTRE FOR CHILD AND ADOLESCENT WELLBEING
(2024-12 - 2025-01)
Worked under Dr. Deepak Gupta (King’s College London) alongside clinical psychologists, supporting clinical and operational activities
- Supported 35+ child and adolescent cases, observing therapy and psychiatric sessions and synthesising case histories to understand key concerns
- Led interactive sessions for 30+ participants, facilitating real-world role-plays to practise counselling techniques and apply concepts to case scenarios
Teaching Assistant | Introduction to counselling psychology - Ashoka University
(2026-01 - 2026-05)
- Selected from 100+ applicants to mentor 45 students on active listening, rapport building and case conceptualisation, leading 30+ office hours
- Supported Prof. Soumya Madabhushi with course logistics and grading, evaluating 10+ student intervention plans and applied projects
Psychology Team Lead - Pehchaan Street School
(2024-06 - 2024-08)
- Designed and facilitated 20+ life-skills sessions for 75+ children, translating psychological concepts into engaging, age-appropriate activities
- Led and onboarded a team of 10 volunteers, overseeing session planning, task delegation, volunteer training, and on-the-ground execution
Educator | Child Development & Wellbeing - Salaam Balak Trust
(2025-05 - 2025-07)
- Designed and delivered multi-subject lesson plans for 35+ children aged 10–17, adapting content and teaching methods to varied learning needs
- Co-led structured workshops on communication, empathy, personal safety and emotional regulation, tailoring activities to diverse student needs
Education
B.Sc (4 year) - Psychology, Minor in Entrepreneurial Leadership and Strategy, Concentration in Media Studies - Ashoka University (2027)
Class XII - CBSE - Ryan International School (2023)
Class X - CBSE - Ryan International School (2021)
