Ricky Patil

Results-driven DMS & SFA Professional with 13+ years of FMCG/CPG experience, specializing in Sales Automation, Distributor Management, and Digital Transformation. Proven hands-on expertise in Bizom, LEAP, and POSBA platforms — overseeing Pan India operations encompassing 120+ Sales Representatives and 350+ Distributors. Demonstrated track record in end-to-end DMS/SFA implementation, Master Data Management (MDM), beat mapping, pricing audits, and cross-functional team training.

Recognized for reducing data mapping errors by ~30% and improving reporting efficiency by ~25%, while driving organization-wide digital adoption across geographically distributed sales teams.

Operation Specialist – DMS & SFA - GlobalBees Brands Pvt Ltd (UrbanGabru Brand) - Pan India

(2022-12)

Managed end-to-end DMS & SFA operations on Bizom across Pan India for UrbanGabru. Led DB verification, creation, and complete user mapping across distributor network. Owned full Master Data Management (MDM): products, distributors, retailers, users, beats & pricing (P1/P2/P3).

Handled stock updates, invoicing (P1 & P2), return/refund processing, and audit compliance. Optimized beat mapping and realigned outlets between beats/DBs for improved geographic coverage. Designed and maintained sales reports & dashboards for management visibility and strategic decisions.

Delivered end-to-end SFA support including training 120+ field users and attendance tracking. Handled troubleshooting and escalations directly with development team for faster resolution. Collaborated with Sales, IT, and Product teams for ongoing system enhancements.

• Managed 120+ Sales Representatives and 350+ Distributors across India
• Reduced data mapping errors by ~30%, significantly improving system reliability
• Improved reporting efficiency by ~25%, enabling faster, data-driven business decisions
• Streamlined DMS/SFA operational processes, reducing manual effort and turnaround time
• Successfully drove digital adoption across Pan India field sales network

DMS Support Executive & Sales Audit Officer - The Himalaya Drug Company

(2020-01 - 2022-11)

Conducted sales audits and stock validations to ensure full compliance with schemes and pricing. Managed master data for retailers, distribution routes, and stock records across regions. Provided training and backend DMS/SFA support across multiple territories. Improved data accuracy and audit processes, reducing discrepancies across regions.

DMS Support Executive - Visskan Associates Pvt Ltd (Client: The Himalaya Drug Company)

(2015-04 - 2019-11)

Supported DMS/SFA implementation, data creation, and system restoration activities. Conducted distributor and field sales team training for smooth platform adoption. Ensured seamless integration between DMS and SFA for streamlined day-to-day operations.

DMS Support Executive - Tata CMC Pvt Ltd (Client: HUL – Hindustan Unilever Limited)

(2012-04 - 2015-03)

Implemented and trained distributor users on the Epos (POSBA) POS/DMS application. Delivered technical support, troubleshooting, and issue resolution for distributor network. Conducted user onboarding for new system rollouts across assigned regions.

Bachelor of Business Administration - BBA - NSBTE, KSOU University (2015)

12th Grade - HSC - SSVPS College, Nashik Board (2007)

10th Grade - SSC - NSB Day School, Nashik Board (2004)