Ridhima

I help brands find their voice and tell stories people actually want to stop and watch, from directing shoots and writing scripts to planning what gets posted and when, across a mix of industries like food, fashion, skincare, and more. Over the past two years I've grown pages, kept clients coming back, and turned simple ideas into content that gets noticed, always staying close to the camera, the client, and the creative itself.

Social Media Manager - Studio Kriv

(2026-02)

• Own end-to-end social media strategy for a 5–6 brand portfolio spanning F&B, fashion, retail, career counselling, and skincare, tailoring content strategy and brand voice to each vertical's audience and business objectives.
• Lead content production from concept to final cut, writing scripts and directing on-site shoots to translate brand positioning into platform-native, high-performing content for Instagram and Facebook.
• Architect and maintain monthly content calendars across the full client portfolio, balancing brand consistency with real-time trend responsiveness at scale.
• Define brand strategy and go-to-market direction in close partnership with clients, aligning positioning and messaging with business goals ahead of each content cycle.
• Serve as primary point of contact and on-camera talent across a diverse client roster, representing brand identity in shoots while cultivating trust-based relationships that sustain high retention.

Content Strategist & Creative Director - Beetle Box

(2025-08 - 2026-01)

• Engineered a content repurposing pipeline converting top-performing organic Reels into paid ad creative, improving average client ROAS by 20%.
• Developed client-specific Instagram content calendars, balancing brand awareness, product content, and community engagement to support long-term account growth.
• Conducted quarterly Instagram performance audits across client accounts, identifying content gaps and presenting data-backed recommendations that secured 3 contract renewals.

Marketing Manager - Unreal Studios

(2025-05 - 2025-07)

• Directed and scripted video content for social media campaigns, building content calendars that strengthened engagement across Instagram and Facebook.
• Led a graphic designer and a team of editors in video production, overseeing the creation of 30+ content assets monthly while maintaining consistent creative quality and brand voice.
• Designed a storytelling framework centered on individual impact stories, increasing average post engagement rate from 2% to 6.5%.
• Built a standardized Instagram content framework, including content pillars, posting cadence, and Reels hook templates, to streamline execution across campaigns.
• Presented monthly performance reports to clients using Instagram Insights and analytics to justify strategic shifts and secure increased budget allocations.

UGC Creator / Model - Freelance

(2025-01 - 2025-04)

• Performed in UGC advertisements for beauty and skincare brands, delivering authentic, on-brand performances across a wide range of creative concepts.
• Adapted to fast-paced, time-constrained production environments, consistently delivering polished performances within limited retake windows.
• Produced UGC content that drove strong view counts and conversion rates, directly contributing to client-side ad performance.

Social Media Marketing Intern - Izumi and Co.

(2024-07 - 2024-12)

• Increased follower growth by 30% and content reach by 40% over six months by developing targeted, trend-aligned content calendars for furniture and F&B brand accounts across Instagram and Facebook.
• Elevated audience engagement by 25% and expanded content impressions through data-informed posting strategies and platform-specific optimization.
• Built and managed a monthly content calendar balancing product launches, trend-driven Reels, and evergreen educational content to sustain consistent audience growth.

Bachelor of Commerce - GGDSD College (2021 - 2024)