Rifa Razz

Social media management is an ongoing daily process. Consistent monitoring, publishing, engagement, optimization, and advertising management are performed throughout the week to achieve sustainable business growth.

Social media manager

Professional Scope of Work in Social Media Management

• Develop monthly content calendars, align posts with business goals, identify trends, and optimize posting schedules
• Review client-provided content, edit images/videos, create professional posters, promotional creatives, banners, and social media graphics
• Schedule and publish content across Instagram, Facebook, LinkedIn, X, TikTok and other agreed platforms while maintaining consistency
• Monitor comments, messages, and mentions, respond professionally, and maintain brand reputation
• Plan, launch, monitor, optimize Meta (Facebook & Instagram) advertising campaigns, audience targeting, budget management, A/B testing, and performance optimization
• Track reach, engagement, follower growth, website traffic, conversions, and prepare monthly reports with recommendations
• Ensure all published content follows brand identity, tone, colors, and communication guidelines
• Monitor all social media channels every day, identify opportunities, respond to urgent issues, and make continuous improvements for consistent growth
• Provide regular updates, discuss campaign performance, collect approvals, and recommend improvements