Rimaa Morendha

Content Professional | Brand Strategy | Business Planning

Vadodara, VadodaraMember since July 3, 2024

SEO Best PracticesSocial Media StrategyDigital Strategy

About

I am a content professional with 8 years of experience working across diverse industries and domains. I specialize in brand strategy, content strategy, and business planning with a strong eye for turning ideas into stories that connect and convert. I bring a versatile and adaptive approach to every project, one that balances creativity with purpose and communication with impact.

Continuously evolving with the ever-changing digital world, I am committed to building brands that speak, resonate, and grow. My cross-domain exposure has shaped a mindset that is not just creative but strategic, solutions-driven, and always audience-first.

Experience

Brand Management Executive - Encoraa ESG - Vadodara

(2026-03)

Drove brand positioning and sustainability communications across stakeholder groups, contributing to enhanced ESG awareness and thought leadership.
Supported strategic decision-making through market research, content development, and cross-functional collaboration.
Developed presentations and reports translating ESG findings into clear brand narratives for internal stakeholders.
Strengthened brand credibility by streamlining communication channels and improving stakeholder response times.
Collaborated with cross-functional teams to align sustainability initiatives with broader brand strategy.

Content Writer - Freelance - Vadodara

(2025-08 - 2026-02)

Delivered high-quality, brand-aligned content for multiple clients across industries, strengthening brand awareness and market positioning through targeted messaging and storytelling.
Managed projects independently under tight deadlines while applying SEO best practices to boost online visibility and audience engagement.
Managed a simultaneous pipeline of projects while consistently meeting deadlines and quality standards.
Crafted blog posts and website copy tailored to each client's brand voice and target audience.
Adapted tone and messaging strategy based on client feedback and evolving industry trends.

Content Writer - Fusion Factor Corporation - San Diego, CA (Remote)

(2024-06 - 2025-07)

Created and delivered digital strategy to scale Indian Languages to ~30 million audiences.
Worked with senior management, service heads, and key stakeholders on growth and optimisation goals, effective workflows, and a roadmap for implementation.
Led on embedding a gender and diversity lens through community building, to better reach underserved audiences.
Mentored editors and teams on meaningful use of audience insights.
Conceived and developed a comprehensive optimisation and performance review framework to continually monitor, assess, and course-correct editorial and operational strategy.

Content Writer - Freelance - Vadodara

(2019-03 - 2024-05)

Drove brand visibility and engagement by managing diverse client portfolios, creating SEO-optimised, insight-led content, and continuously refining messaging through analytics and stakeholder collaboration.

Social Media Strategy Lead - Shout N Hike - Ahmedabad, India (Remote)

(2018-01 - 2019-06)

Led social media strategy & content planning to grow brand presence and audience engagement across platforms, while ensuring all output remained aligned with the brand identity and positioning.
Monitored trends and metrics to continuously improve campaign performance and strengthen brand recall.
Developed and implemented brand-aligned social media strategies across multiple platforms.
Analyzed engagement metrics to optimize campaigns and refine content for better audience resonance.
Collaborated with cross-functional teams to integrate social media with broader marketing and brand goals.

Social Media Executive - Rank Clicks - Vadodara

(2017-04 - 2018-02)

Executed data-driven social media strategies to enhance brand visibility and engagement by creating consistent, on-brand content, leveraging audience insights, and optimising performance through analytics and targeted campaigns.

Social Media Coordinator - Hansaa Digiventures - Vadodara

(2016-04 - 2017-02)

Supported SEO operations and strategy by coordinating timelines, streamlining cross-functional communication, and leveraging project insights to improve efficiency, alignment, and outcomes.