Rimaa Morendha

I am a content professional with 8 years of experience working across diverse industries and domains. I specialize in brand strategy, content strategy, and business planning with a strong eye for turning ideas into stories that connect and convert. I bring a versatile and adaptive approach to every project, one that balances creativity with purpose and communication with impact.

Continuously evolving with the ever-changing digital world, I am committed to building brands that speak, resonate, and grow. My cross-domain exposure has shaped a mindset that is not just creative but strategic, solutions-driven, and always audience-first.

Brand Management Executive - Encoraa ESG - Vadodara

(2026-03)

• Drove brand positioning and sustainability communications across stakeholder groups, contributing to enhanced ESG awareness and thought leadership.
• Supported strategic decision-making through market research, content development, and cross-functional collaboration.
• Developed presentations and reports translating ESG findings into clear brand narratives for internal stakeholders.
• Strengthened brand credibility by streamlining communication channels and improving stakeholder response times.
• Collaborated with cross-functional teams to align sustainability initiatives with broader brand strategy.

Content Writer - Freelance - Vadodara

(2025-08 - 2026-02)

• Delivered high-quality, brand-aligned content for multiple clients across industries, strengthening brand awareness and market positioning through targeted messaging and storytelling.
• Managed projects independently under tight deadlines while applying SEO best practices to boost online visibility and audience engagement.
• Managed a simultaneous pipeline of projects while consistently meeting deadlines and quality standards.
• Crafted blog posts and website copy tailored to each client's brand voice and target audience.
• Adapted tone and messaging strategy based on client feedback and evolving industry trends.

Content Writer - Fusion Factor Corporation - San Diego, CA (Remote)

(2024-06 - 2025-07)

• Created and delivered digital strategy to scale Indian Languages to ~30 million audiences.
• Worked with senior management, service heads, and key stakeholders on growth and optimisation goals, effective workflows, and a roadmap for implementation.
• Led on embedding a gender and diversity lens through community building, to better reach underserved audiences.
• Mentored editors and teams on meaningful use of audience insights.
• Conceived and developed a comprehensive optimisation and performance review framework to continually monitor, assess, and course-correct editorial and operational strategy.

Content Writer - Freelance - Vadodara

(2019-03 - 2024-05)

Drove brand visibility and engagement by managing diverse client portfolios, creating SEO-optimised, insight-led content, and continuously refining messaging through analytics and stakeholder collaboration.

Social Media Strategy Lead - Shout N Hike - Ahmedabad, India (Remote)

(2018-01 - 2019-06)

• Led social media strategy & content planning to grow brand presence and audience engagement across platforms, while ensuring all output remained aligned with the brand identity and positioning.
• Monitored trends and metrics to continuously improve campaign performance and strengthen brand recall.
• Developed and implemented brand-aligned social media strategies across multiple platforms.
• Analyzed engagement metrics to optimize campaigns and refine content for better audience resonance.
• Collaborated with cross-functional teams to integrate social media with broader marketing and brand goals.

Social Media Executive - Rank Clicks - Vadodara

(2017-04 - 2018-02)

Executed data-driven social media strategies to enhance brand visibility and engagement by creating consistent, on-brand content, leveraging audience insights, and optimising performance through analytics and targeted campaigns.

Social Media Coordinator - Hansaa Digiventures - Vadodara

(2016-04 - 2017-02)

Supported SEO operations and strategy by coordinating timelines, streamlining cross-functional communication, and leveraging project insights to improve efficiency, alignment, and outcomes.

Executive Program - Strategic Management & Brand Communications - MICA (2026-10)

Diploma - Interior Design - NIFD (2002-08)

BBA - Business Management - T.N. Rao Institute Of Management (2001-05)