Rinoj Joy

Creative Director with over 15 years of experience across broadcast television, OTT platforms, advertising, branded content, and digital video production. Experienced in conceptualising and producing promotional campaigns, advertising films, branded content, and marketing videos for leading television networks and brands. My work includes broadcast promos and campaigns for networks such as Sony Sports, Star India, ZEE5, Network18, B4U Network, along with brand films and digital campaigns for companies including Myntra, Aditya Birla Group, ACC, Adani Cements, Vijay Sales, Kuku FM, Murf.AI and Emeritus, to name a few.

Currently co-founder of The Ensemble, a boutique creative studio producing brand films, digital campaigns, micro-drama series, and AI-assisted video content. I lead concept development, scripting, and end-to-end production across advertising, broadcast promotions, and digital storytelling formats.

Co-Founder & Creative Director at THE ENSEMBLE (2021-12 – Present)

Boutique creative studio producing advertising films, branded content, broadcast promos, AI-led video creatives, and short-form storytelling formats for brands and digital platforms.

• Co-founded and built a creative production studio delivering advertising films, branded content, and digital video campaigns for enterprise brands and emerging platforms.
• Lead creative direction, concept development, and storytelling across brand films, promotional campaigns, and digital marketing videos.
• Work closely with brands and marketing teams to develop campaign ideas and communication strategies.
• Manage production planning, budgets, and vendor networks while overseeing multiple projects simultaneously.
• Integrate generative AI tools into creative workflows for concept development, visual ideation, and production support.
• Created AI-assisted ads, brand AVs, and promotional videos for digital marketing campaigns.
• Currently working as an AI video creative partner for Myntra, producing AI-driven marketing creatives and campaign assets.
• Developed concepts and scripts for mobile-first micro-drama series.
• Managed production from development through final delivery including casting, shoot planning, and post-production.
• Produced short-form storytelling content for platforms including Kuku TV, StoryTV, and WinZO.
• Building and running a culture and entertainment-focused content page called CC'ed across Instagram and YouTube.
• The platform publishes commentary on media, internet culture, and storytelling through formats such as memes, vox pops, testimonials, and explainers.
• Co-founded and built a boutique creative studio and production house from the ground up, establishing a nationwide production vendor network.
• Produced over 6000 graphic-led educational videos by converting more than 1000 books into video content for a leading EdTech platform.
• Developed spec ads and creative pitches that helped secure new client accounts for The Ensemble.

Senior Producer at SONY SPORTS NETWORK (2019-09 – 2021-11)

Led creative development and production of broadcast promo campaigns for major global sports properties.

• Conceptualised and produced broadcast promos for UEFA Euro 2020, UEFA Champions League, Tokyo Olympics, and WWE WrestleMania.
• Scripted and directed sports promos and digital marketing assets across broadcast and digital platforms.
• Contributed to the launch campaigns for Sony Ten4 (Tamil and Telugu), including regional creative localisation. This was executed at the peak of the pandemic.
• Managed junior producers, editors, and designers while coordinating cross-platform campaign execution.
• Adapted linear TV promotional content for the SonyLIV OTT platform.

Senior Producer at ZEE5 INDIA (2018-08 – 2019-09)

• Produced promotional campaigns and marketing assets for ZEE5 originals and movie premieres (both AVOD & SVOD)
• Conceptualised platform promos, content sizzles, and binge-watch campaigns.
• Trained & worked with regional teams to localise campaigns across multiple languages.

Senior Producer at STAR INDIA (NOW JIOSTAR) (2015-12 – 2018-08)

• Produced broadcast promos for Star World, Star World Premiere, and Star Movies.
• Worked on promotional campaigns for shows including Game of Thrones, Koffe With Karan, MasterChef Australia, Quantico, Modern Family, Marvel premieres etc.
• Produced digital adaptations and promotional content for Hotstar.
• Managed shoots, post-production workflows, and external production partners.

Senior Producer at NETWORK18 (2014-02 – 2015-12)

• Produced promotional campaigns and event AVs for brands including CNBC Awaaz, CNBCTV18, Forbes India, MoneyControl.com and other subsidiaries.
• Created promotional films for events such as Forbes 30 Under 30, the India Business Leadership Awards and other summits.

Writer & Producer at B4U Music (2013-04 – 2014-02)

Copywriter at Cognito Advertising (2011-06 – 2013-04)

Correspondent & Sub-Editor at Indian Age Magazine (2009-04 – 2011-05)

Master's in Mass Communication & Journalism – M.S. University, Vadodara

Certificate in Radio Jockeying & Professional Presentation – St. Xavier's Institute of Communication, Mumbai

Bachelor of Commerce – M.S. University, Vadodara