Rishabh Maindargi

Senior Product Designer and UX Researcher with 8+ years designing digital products used across millions of WordPress installations, including Astra, CartFlows, and Spectra. I move fluidly between craft and strategy — research, wireframes, high-fidelity UI, design systems, and increasingly, product and AI feature architecture. I care about design that's not just beautiful, but earns its place by solving a real, validated problem.

Senior Product Designer (Product Management Scope) at Brainstorm Force (2024-09 – Present)

• Retained full ownership of end-to-end UI/UX design across 4 CartFlows product suite products following a title shift into product management, spanning market and user research, competitive analysis, high-fidelity UI, and design systems for CartFlows and related products.
• Designed and architected CartFlows' new features, including Order Bump A/B Test, Analytics, Canvas Builder, and 3+ AI-powered features with improved UX and usability.
• Redesigned the CartFlows products' UI across 30+ screens/flows, handling the end-to-end development process from research, design and development to usability testing and launch.
• Directed competitive research across 5+ competitors for product feature roadmap, quarterly planning, and feature prioritization with pricing strategy.
• Drove product analytics across CartFlows, Modern Cart, Cart Abandonment Recovery, and Power Coupons using ClickHouse, GA4, and Windsor — tracking active-site growth, refund rates, and A/B test performance for all 4 products to guide roadmap decisions.
• Managed customer support and UAT workflows in FreeScout, including sentiment analysis across daily 10+ support tickets and QA/bug triage.

Senior Product Designer at Brainstorm Force (2020-11 – 2024-09)

• Led and mentored a team of 4 Product Designers and Design QA.
• Owned end-to-end design for 5+ major releases across the company's flagship products — Astra, ZIPWP, and Spectra — collectively used by 8M+ active installations.
• Ran market and competitive research across 4+ competitors to make product design decisions across the WordPress products.
• Built and maintained design-system consistency across 8+ products.

UI Designer & Developer at Brainstorm Force (2018-02 – 2020-10)

• Contributed to design and front-end implementation for 8+ marketing websites.
• Independently created the eLearning management website "SkillJet" end-to-end, including 5+ landing pages, course management, and student management, supporting 5+ courses at launch.
• Delivered 10+ wireframes and mockups for production-ready UI across all major company products.

Diploma in Computer Science – KLE's C.B. Kore Polytechnic (2017)