Rishabh Sharma

Results-driven Senior Marketing Leader with 15+ years of cross-market experience in India and UAE real estate. Demonstrated ability to build brands, lead high-stakes project launches, and manage multi-crore marketing budgets with measurable ROI. Track record includes a 20% YOY sales uplift at Tata Realty, an INR 5 Billion revenue launch at Kalpataru, and 2,000+ unit sales in two weeks at Sunteck.

Combines corporate marketing depth with entrepreneurial hands-on experience as Founder of Bellacassa, a Dubai-focused real estate brokerage.

Founder at BELLACASSA (2025-02 – Present)

• Founded and operationalised a Dubai-focused real estate brokerage under MSME registration, including full banking and compliance setup
• Forged strategic partnerships with Tier A developers to build an off-plan project portfolio catering to NRI and HNI investors
• Designed brand identity, developed website, and executed performance-driven digital campaigns for inbound lead generation
• Conducted in-depth market analysis and competitive benchmarking to deliver data-backed advisory to prospective buyers
• Closed transactions across luxury and affordable segments in FY 2025–26, demonstrating full-funnel sales capability

Sr. Marketing Manager at TATA REALTY (2024-01 – 2025-02)

• Spearheaded end-to-end marketing for Tata Realty's Western Region portfolio — Sense 66, Amantra and Serein — managing creative, media and event agencies
• Drove 20% YOY sales growth and achieved full inventory clearance for Sense 66 through integrated launch and sustenance campaigns
• Managed marketing budget exceeding INR 10 Cr, optimising channel-wise spends across ATL, BTL and digital for maximum ROI
• Designed and delivered elevated customer site experiences through experiential marketing and on-ground brand activations
• Led cross-functional teams across creative, media and events agencies ensuring on-time, on-budget campaign delivery
• Aligned mandate channel partners with marketing strategy and fiscal targets to drive sales pipeline

Manager – Marketing at CHINA GULF REAL ESTATE (2021-10 – 2023-03)

• Managed marketing for secondary and off-plan portfolio with a sharp focus on customer acquisition and pipeline growth
• Built segmented GTM strategies by location, price point, developer and payment plan — improving campaign relevance and conversion
• Optimised listing performance across Propertyfinder, Bayut and Dubizzle; authored agent guidelines for ad rank improvement
• Conceived and executed digital lead generation campaigns across social, search and content channels
• Redesigned brand website for SEO performance and developed a full digital marketing strategy tied to business objectives
• Partnered with MD on manpower planning and budget structuring for new project launches

Sr. Manager – Marketing at BOMBAY REALTY (2019-04 – 2021-05)

• Owned end-to-end marketing for Island City Center — Bombay Realty's flagship mixed-use development in Mumbai
• Executed comprehensive ATL and BTL campaigns across OOH, print, digital and experiential touchpoints
• Built strategic media planning and budget allocation frameworks to sustain brand salience across project phases
• Managed brand communications through integrated coordination of internal teams and external agency partners
• Delivered periodic ROI reports and post-campaign performance analysis to inform senior leadership decisions

Manager – Marketing at SUNTECK REALTY (2018-08 – 2019-03)

• Executed ATL and BTL campaigns for new project launches and sustenance phases across Sunteck's Mumbai portfolio
• Integral to the Sunteck World launch — a high-velocity campaign that drove 2,000+ unit bookings within 2 weeks
• Coordinated brand communications across agency and in-house teams for consistent messaging and execution quality
• Partnered with sales teams to align campaign delivery with lead quality targets and conversion objectives

Asst. Manager – Marketing at KALPATARU LIMITED (2015-06 – 2018-08)

• Core team member for the Immensa project launch — a landmark campaign generating INR 5 Billion in revenue within 2 months
• Executed multi-city marketing campaigns across cluster projects in Mumbai, Hyderabad and Noida
• Managed channel partner events, on-ground activations and site branding ensuring high-impact buyer engagement
• Awarded Best Stall Design at TREDA Exhibition, Hyderabad — recognising creative excellence in trade marketing

Proprietor at FOOTANI (2013 – 2015)

• Managed entire operations and marketing for F&B cloud kitchen startup

Asst. Manager – Marketing at KINGDOM OF DREAMS (2012 – 2013)

• Contributed to marketing and brand communications for India's largest live entertainment and cultural destination

MBA – PGDM in Communications – Mudra Institute of Communications, MICA Ahmedabad (2012)

B.Tech in Electronics Engineering – Fr. Agnel College of Engineering, Mumbai University (2008)