Rishabh Tripathi

Data Analytics & Business Intelligence Leader with over 18 years of progressive experience pioneering multimarket retail, digital, and commercial transformations across global matrixed organizations. Act as the primary strategic thought partner and bridge between advanced data science units and executive business teams to institutionalize an insight-led execution culture. Expert at architecting agile data roadmaps, managing high-performing regional analytics factories, and deploying enterprise-scale products including Omni-channel Analytics, Market Mix Modeling (MMM), predictive forecasting simulators, and Revenue Growth Management (RGM) frameworks.

Recognized people manager with an established track record of scaling multi-cultural teams, cascading functional objectives, and leading complex change management initiatives.

Director – Client Delivery Partner at Axtria (2025-11 – 2026-02)

• Commercial Analytics Transformation: Partnered with executive business leadership to overhaul channel commercial analytics and commercial excellence frameworks, establishing data-led clarity for strategic growth decision-making.
• Process Digitalization: Digitalized legacy market-targeting workflows by injecting advanced predictive analytics into commercial decisioning frameworks, maximizing promotional efficiency and asset optimization.
• Operational Leadership: Managed and mentored large-scale (40 members), cross-functional delivery teams spanning consumer analytics and field deployment; institutionalized a culture of technical accountability and high-performance

Lead – Business Intelligence & Strategic Insights at GlaxoSmithKline (2019-07 – 2025-11)

• Strategic Decision Architecture: Commanded the Business Intelligence, Field Analytics, and Commercial Excellence vertical across APAC and emerging markets; evolved traditional BI reporting into an AI-assisted Decision Intelligence Hub (Performance 360), shifting regional leadership teams from descriptive report consumption to proactive, insight-led execution.
• Advanced Demand Analytics & Pricing: Engineered predictive SARIMAX time-series forecasting models and volume simulators that elevated corporate Sell-Out forecast accuracy from 75% to 88%, significantly mitigating inventory risk and enabling robust scenario-planning alongside finance teams.
• Innovation & Incrementality Automation: Conceptualized and automated an analytical framework using syndicated retail POS data to measure product launch incrementality versus base portfolio cannibalization across low-data emerging markets, effectively refining product-mix deployment and maximizing market share execution.
• Trade Spend Optimization (MMM): Deployed enterprise-scale Market Mix Modeling (MMM) frameworks utilizing fixed and random-effects models; integrated cross-channel marketing spends with alternative consumer data signals to optimize Trade Spends across Modern and General Trade channels.
• Sales Force Effectiveness: Led data-driven sales force sizing, territory alignment, and channel coverage optimizations for a 2,700+ member field force framework; executed an agile headcount and SKU rationalization program that captured structural cost balances while driving a 17% increase in field call efficiency.
• Sales Productivity Scaling: Designed, operationalized, and automated incentive compensation structures for the field force to eliminate reporting latency and scale sales productivity.
• Capability Building: Managed 7 team members and cascaded objective functional goals and conducted periodic performance reviews to build a strong analytical capability roadmap and ownership mindset, resulting in talent retention.

Group Manager at WNS Global Services (2015-09 – 2019-07)

• Agile Analytics Factory Infrastructure: Directed a multinational offshore commercial analytics hub supporting European and APAC consumer portfolios; institutionalized an agile digital factory framework covering intake, capacity planning, and product-led governance to manage complex multi-brand resource allocations.
• BI Estate Rationalization: Led the structural modernization of the commercial analytics landscape, executing a portfolio rationalization program that decommissioned low-value legacy dashboards and reallocated development bandwidth toward decision-critical, persona-centric BI products.
• Market Measurement & Execution Insights: Partnered with corporate brand and marketing functions to transform syndicated tracking assets (Retail Audit panels, consumer need-states, and usage occasions) into high-impact growth platforms, uncovering hyper-local distribution gaps across key markets.
• Commercial ROI Optimization: Spearheaded global Market Mix Modeling (MMM) and multi-channel promotional spend effectiveness programs to optimize commercial returns, Brand Equity, and pricing strategies.
• Delivery Excellence & Resource Optimization: Managed, scaled, and upskilled an offshore unit of analysts; implemented an optimized internal-to-vendor resource mix, compressing project onboarding times and boosting analytics throughput

Ops Delivery Coordinator at ZS Associates (2014-04 – 2015-09)

• Micro-Targeting & Segmentation: Partnered with corporate accounts on data-driven customer segmentation, micro-targeting optimization, commercial field force effectiveness, and territory alignment analytics.
• Execution Excellence: Coordinated high-volume project delivery across onshore/offshore models, supervising a dedicated team of 7 analysts and PMO associates to ensure execution excellence

Deputy Manager at WNS Global Services (2012-05 – 2014-04)

• Omni-channel Dashboarding: Built, deployed, and automated comprehensive MMM, multi-channel marketing, and sales performance dashboards across Modern Trade and General Trade channels, reducing reporting turnaround time by 40%.
• Cross-Functional Delivery: Led a cross-functional team of 13 data analysts and subject matter experts to deliver commercial business intelligence products for global corporate clients

Associate Manager at Genpact (2009-07 – 2012-04)

• Automation Engineering: Developed and launched automated dashboard frameworks that eliminated manual tracking, saving over 120+ productive business hours/month while enhancing regional Sell-In/Sell-Out tracking transparency.
• Team Management: Managed and mentored a 7-member operational team of reporting and data analysts, aligning skill development with business priorities

Business Analyst at Mu-Sigma Business Solutions (2007-11 – 2009-07)

• Foundational Modeling: Developed foundational statistical models for consumer targeting, value-based segmentation, and RTM territory optimization, driving a 17% increase in field call efficiency and commercial asset allocation.

Bachelor in Pharmaceutical Sciences – HNB Garhwal University