Director – Client Delivery Partner at Axtria (2025-11 – 2026-02)
- Commercial Analytics Transformation: Partnered with executive business leadership to overhaul channel commercial analytics and commercial excellence frameworks, establishing data-led clarity for strategic growth decision-making.
- Process Digitalization: Digitalized legacy market-targeting workflows by injecting advanced predictive analytics into commercial decisioning frameworks, maximizing promotional efficiency and asset optimization.
- Operational Leadership: Managed and mentored large-scale (40 members), cross-functional delivery teams spanning consumer analytics and field deployment; institutionalized a culture of technical accountability and high-performance
Lead – Business Intelligence & Strategic Insights at GlaxoSmithKline (2019-07 – 2025-11)
- Strategic Decision Architecture: Commanded the Business Intelligence, Field Analytics, and Commercial Excellence vertical across APAC and emerging markets; evolved traditional BI reporting into an AI-assisted Decision Intelligence Hub (Performance 360), shifting regional leadership teams from descriptive report consumption to proactive, insight-led execution.
- Advanced Demand Analytics & Pricing: Engineered predictive SARIMAX time-series forecasting models and volume simulators that elevated corporate Sell-Out forecast accuracy from 75% to 88%, significantly mitigating inventory risk and enabling robust scenario-planning alongside finance teams.
- Innovation & Incrementality Automation: Conceptualized and automated an analytical framework using syndicated retail POS data to measure product launch incrementality versus base portfolio cannibalization across low-data emerging markets, effectively refining product-mix deployment and maximizing market share execution.
- Trade Spend Optimization (MMM): Deployed enterprise-scale Market Mix Modeling (MMM) frameworks utilizing fixed and random-effects models; integrated cross-channel marketing spends with alternative consumer data signals to optimize Trade Spends across Modern and General Trade channels.
- Sales Force Effectiveness: Led data-driven sales force sizing, territory alignment, and channel coverage optimizations for a 2,700+ member field force framework; executed an agile headcount and SKU rationalization program that captured structural cost balances while driving a 17% increase in field call efficiency.
- Sales Productivity Scaling: Designed, operationalized, and automated incentive compensation structures for the field force to eliminate reporting latency and scale sales productivity.
- Capability Building: Managed 7 team members and cascaded objective functional goals and conducted periodic performance reviews to build a strong analytical capability roadmap and ownership mindset, resulting in talent retention.
Group Manager at WNS Global Services (2015-09 – 2019-07)
- Agile Analytics Factory Infrastructure: Directed a multinational offshore commercial analytics hub supporting European and APAC consumer portfolios; institutionalized an agile digital factory framework covering intake, capacity planning, and product-led governance to manage complex multi-brand resource allocations.
- BI Estate Rationalization: Led the structural modernization of the commercial analytics landscape, executing a portfolio rationalization program that decommissioned low-value legacy dashboards and reallocated development bandwidth toward decision-critical, persona-centric BI products.
- Market Measurement & Execution Insights: Partnered with corporate brand and marketing functions to transform syndicated tracking assets (Retail Audit panels, consumer need-states, and usage occasions) into high-impact growth platforms, uncovering hyper-local distribution gaps across key markets.
- Commercial ROI Optimization: Spearheaded global Market Mix Modeling (MMM) and multi-channel promotional spend effectiveness programs to optimize commercial returns, Brand Equity, and pricing strategies.
- Delivery Excellence & Resource Optimization: Managed, scaled, and upskilled an offshore unit of analysts; implemented an optimized internal-to-vendor resource mix, compressing project onboarding times and boosting analytics throughput
Ops Delivery Coordinator at ZS Associates (2014-04 – 2015-09)
- Micro-Targeting & Segmentation: Partnered with corporate accounts on data-driven customer segmentation, micro-targeting optimization, commercial field force effectiveness, and territory alignment analytics.
- Execution Excellence: Coordinated high-volume project delivery across onshore/offshore models, supervising a dedicated team of 7 analysts and PMO associates to ensure execution excellence
Deputy Manager at WNS Global Services (2012-05 – 2014-04)
- Omni-channel Dashboarding: Built, deployed, and automated comprehensive MMM, multi-channel marketing, and sales performance dashboards across Modern Trade and General Trade channels, reducing reporting turnaround time by 40%.
- Cross-Functional Delivery: Led a cross-functional team of 13 data analysts and subject matter experts to deliver commercial business intelligence products for global corporate clients
Associate Manager at Genpact (2009-07 – 2012-04)
- Automation Engineering: Developed and launched automated dashboard frameworks that eliminated manual tracking, saving over 120+ productive business hours/month while enhancing regional Sell-In/Sell-Out tracking transparency.
- Team Management: Managed and mentored a 7-member operational team of reporting and data analysts, aligning skill development with business priorities
Business Analyst at Mu-Sigma Business Solutions (2007-11 – 2009-07)
- Foundational Modeling: Developed foundational statistical models for consumer targeting, value-based segmentation, and RTM territory optimization, driving a 17% increase in field call efficiency and commercial asset allocation.
