Rishav Majumder

Content specialist with 7+ years of experience simplifying complex products and user journeys into clear, purposeful communication. Proven across CRM lifecycle messaging, product content, microcopy, campaign copy, and editorial writing, with hands-on experience in fintech, travel, and e-commerce. Comfortable working across the full content spectrum: from structured multi-channel messaging systems to long-form and SEO-aligned content.

Focused on reducing friction, improving clarity, and aligning language with user behaviour and business intent.

Assistant Manager, Content at Cleartrip (2026-02 – Present)

• Act as content POC for Flights and Hotels business units, translating briefs into structured, user-facing communication across campaigns and journeys
• Auditing and revamping drop-off communication across key booking flows to reduce friction and improve conversion clarity
• Deliver high-volume messaging across push, WhatsApp, email, and in-app surfaces for sale events, merchandising, and lifecycle campaigns
• Manage homepage and discovery communication to improve engagement and content findability
• Collaborate with design, product, and marketing teams across ideation and execution
• Iterate on messaging through structured feedback cycles, aligning with brand tone, user behaviour, and business goals

Senior Content Associate at Freo (2024-06 – 2025-12)

• Built end-to-end lifecycle communication across Email, SMS, WhatsApp, Push, and RCS for credit, insurance, UPI, and digital gold products
• Led a full audit and revamp of customer journey drop-off communications, restructuring messaging flows to improve clarity and reduce abandonment
• Developed content for in-app journeys, banners, and feature rollouts across multiple user segments
• Managed tone, compliance, and accuracy across regulated financial products
• Partnered with product, lifecycle, performance, and design teams to align content with feature behaviour and user intent
• Executed and evaluated campaigns using MoEngage, CleverTap, and Meta Business Suite

Content Writer at Flipkart (2022-07 – 2024-06)

• Developed CRM and lifecycle messaging across push, WhatsApp, SMS, email, and in-app surfaces for one of India's largest e-commerce platforms
• Created structured communication for onboarding flows, sale journeys, and product rollouts
• Wrote microcopy, banners, and product messaging aligned with user journeys and platform behaviour
• Managed social media content alongside CRM, contributing to cross-channel campaign consistency
• Contributed to brand voice guidelines to standardise communication across teams and surfaces
• Collaborated with product, CRM, marketing, and design teams on integrated content systems

Content Writer at Miles Education (2022-03 – 2022-07)

• Translated complex academic and professional content into accessible, audience-friendly formats across landing pages, brochures, emailers, and banners
• Supported campaign messaging and maintained consistency in tone and clarity across all deliverables

Content Developer at AltaVista Pvt Ltd (2021-09 – 2022-03)

• Developed website copy, blogs, and marketing content across multiple industry verticals
• Created SEO-aligned content with focus on structure, readability, and search intent
• Supported content planning, proofreading, and social media execution

Content Moderator at PixStory (2020-08 – 2021-09)

• Reviewed and moderated user-generated content for accuracy, quality, and guideline compliance
• Maintained editorial standards and platform content reliability

Post Graduate Diploma in Broadcast Journalism – Asian College of Journalism (2019-01 – 2020-12)

Bachelor of Arts in English Literature – Ramakrishna Mission Residential College (2015-01 – 2018-12)