Retention Marketing | Shopify Manager at Healthy Master (Shashila Healthy Master Pvt. Ltd.) (2024-08 – 2025-01)
- Analyze and monitor customer retention performance across defined time periods, document trends and provide actionable insights to internal teams for continuous optimization.
- Develop and execute omni-channel retention strategies across Email, Push, SMS, and WhatsApp to improve engagement, repeat purchases, and customer lifetime value.
- Lead, supervise, and train teams on retention tools such as MoEngage, QuickReply, Wigzo, BiteSpeed, and Contlo to ensure efficient campaign execution and performance optimization.
- Extract, consolidate, and analyze end-to-end data across customer journeys, present insights and strategic recommendations to senior management for data-driven decision-making.
- Evaluate customer acquisition vs retention performance and recommend discounting and promotional strategies to optimize conversions, retention, and overall profitability.
- Collaborate with Finance & Accounts teams to provide accurate data inputs for reporting, reconciliation, and forecasting requirements.
- Generate insights from campaign performance and customer feedback to recommend improvements in brand perception, customer experience, and engagement strategies.
Shopify Store Manager at Healthy Master (Shashila Healthy Master Pvt. Ltd.) (2024-08 – 2025-01)
- End-to-end Shopify development and product management.
- End-to-end business tools analyzation, purchase, implementation, and training for related stake holders.
- Escalation of technical issues related to but not limited to all tech business performance related third-party tools software.
- Supervising all IT related issues and implementing corrective measures to amplify overall staff productivity.
Assistant Manager - Customer Retention & Shopify Store Manager at Fitspire (Starcap Wellness Pvt. Ltd.) (2024-03 – 2024-08)
- Work with the marketing team to create content that reinforces the brand's positive image and engages with customers.
- Implement strategies to encourage satisfied customers to leave reviews and testimonials.
- Build strong relationships with online influencers, brand ambassadors, and loyal customers to amplify positive sentiment and manage online perception.
- Engage with customers directly on social media platforms, responding to inquiries, complaints, or feedback in a friendly and professional manner.
Assistant Manager - Customer Retention / Shopify Store Manager at Power Gummies (Aesthetic Nutrition Pvt Ltd) (2021-05 – 2024-02)
- Drive the revenue retention and year over year growth objectives as per commercial leadership.
- Strategic planning, forecasting for key campaigns and developing project road maps.
- Built custom reports for program, to track weekly and monthly progress and individual campaign performance.
- Worked closely with performance marketing team to organize sale events
- Continuously monitor customer success metrics, including customer retention rates, customer satisfaction scores, and customer lifetime value. Use these metrics to track progress, identify trends, and take proactive measures to improve customer retention.
- Played a pivotal role in setting up and integrating the Dispatch team by coordinating with various shipping partners and streamlining the order tracking process.
- Developed effective shipment division strategies based on States & Pin Codes to enhance the overall efficiency of the team.
- Devised and implemented a strategy to minimize the return rate and increase the Prepaid to COD ratio, which resulted in improved customer satisfaction and reduced operational costs.
- Contributed to the setup of the CRM department by integrating the CRM panel and developing customized report formats for the team. Aided in handling complex customer queries and helped the team deliver a better customer experience.
- Assisted the Management & Finance team during Funding Due-Diligence by extracting relevant data and creating various reports that enabled the team to make informed decisions and achieve their funding goals.
Quality Assurance Engineer at Avanti Gurukul (Avanti Learning Centers Pvt. Ltd.) (2016-06 – 2021-04)
- Reviewing project requirements, specifications, and user stories. Collaborate with the development team to understand the functionality being developed and design comprehensive test plans and strategies.
- Execute test cases and scenarios to verify the functionality, performance, and usability of software products. Utilize various testing techniques, such as manual testing, automated testing, regression testing, and performance testing, to ensure thorough coverage.
- Identify and report defects or issues discovered during testing. Utilize defect tracking tools to document and manage the defects, including providing detailed information, reproduction steps and supporting evidence.
