Rishika Bharaj

Assistant Marketing Manager at Jandhara Media House (2022-12 – 2023-10)

Led brand positioning and marketing initiatives for media assets

Developed brand positioning messaging architecture for media assets, increasing market presence by 20%
Conceptualized integrated brand campaigns via social media and content creation, boosting audience reach by 50%
Directed brand storytelling and local PR initiatives, fostering sponsorships through narrative-driven campaigns

Assistant Product Manager at Unschool Learning (2021-11 – 2022-12)

Managed SaaS GTM strategy, product positioning, and community-led growth initiatives

Launched GTM strategy for 200+ SaaS modules; acquired 500+ customers with 86% Q1 retention
Leveraged customer insights & Agile (JIRA) to partner with tech on 300K+ learner migration, improving product experience
Owned product positioning & content-led adoption strategy; increased activation by 40%
Scaled community-led growth via 150+ global mentor partnerships; boosted engagement 15% & enrollments 80%
Increased ARPU 200% (₹4K→₹12K) by leading pricing & bundling strategy aligned to product vision
Spearheaded ULead; built and communicated vision to scale 150K+ creator/ambassador ecosystem
Led 500+ campus ambassadors; drove 1.5K+ acquisitions & +30% MPS through consistent brand storytelling

Sales Manager at Unschool Learning (2021-01 – 2021-10)

Drove sales growth through analytics and sales-aligned positioning

Used advanced analytics & HubSpot to track brand health and campaign ROI; generated 30% annual revenue growth
Partnered with marketing on sales-aligned positioning; cut CAC 50% via organic social strategy

Operations Executive at Unschool Learning (2020-07 – 2020-12)

Executed operational tasks and pricing strategy initiatives

Increased ARPU 200% (₹4K→₹12K) by leading pricing & bundling strategy aligned to product vision

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