Head, International Marketing - Handfab A Living - New Delhi
(2016-04)
Hand A Living was established in 1973 and is based out of North India's Textile hub, Panipat, and is at the forefront of the Home Textile industry.
- Developing and implementing strategic international marketing plans for the organisation
- Responsible for maximising international market share and profits
- Be aware of global market trends and develop products that meet international demands
- Researching and developing products as per price points
- Curate range which is customer specific
- Acted as a liaison between product and business development
- Monitored transition of the product from design to bulk production through weekly meetings with cross-functional partners
Business Head- Textiles & Gumdrops - Eicher Goodearth Pvt. Ltd. - New Delhi
(2011-10 - 2015-03)
Eicher Goodearth Private Ltd was established in 1996 and has set standards for stylish luxury in retail across India. They celebrate the heritage of the India by creating unique design stories.
- Develop an annual product plan in line with the annual business plan
- Achieve category revenue and product volume targets by determining the right product-mix and monitoring the Max, Min and ROPs of products across stores
- Finalise price points and order quantity of new products during NPD process based on past sales trends
- Track sales of products closely, especially new launches; plan and implement interventions due to demand-supply gaps; take corrective action for slow-moving / fast-moving products
- Lead the S&OP process; review demand projections and sales trend analysis; finalise the monthly supply plan in line with the forecasted demand plan; direct production and Merchants appropriately for optimal product management
- Monitor production / procurement process in accordance with supply plan; create and direct a mitigation plan in case of any delays
- Continuously look for new vendors / suppliers
- Manage and negotiate supplier quotations /agreements / contracts with Strategic suppliers
- Advice vendors on Best Practices and method to correct issues
- Supervise improvement of the production / procurement process to achieve optimum lead times and quality of output (PPS and final production)
- Work with vendors to identify issues with in-coming products
- Lead and direct team members; supervise performance; complete performance appraisals as per timelines; nominate subordinates
Category Head - Mirza International Ltd. - New Delhi
(2008-01 - 2011-06)
Mirza International Limited, a USD 80 Million group, is one of the largest manufactures, exporters and marketers of quality footwear across the globe. The Red Tape brand has already earned international recognition. It has now acquired an almost cult status amongst the target group, and is today one of the largest selling brands in its segment. Advanced as Category Head to serve as a key member of the executive team developing sales strategies for the company.
- Develop Category Strategy/Budget aligned with company goals and objectives by keeping in view the effective Product mix (Design, SKUs, Color, Sizes and etc.) with optimal product inventory
- Sales forecasting or strategic planning to ensure the sale and profitability of Product Categories, business developments and monitoring market trends
- Manage category process to ensure that distribution, shelving and pricing objectives are achieved and are balanced with firm objectives and customer satisfaction
- Generate the Merchandise requirement and update the product development personnel on product specifications of upcoming trends in designs and colors
- Development of local sourcing for the brand to drive margin growth and address product gaps
- Handling sourcing through identification of cost effective suppliers for procurement with an aim of improving quality & reliability
- Continuously evaluate/identify Category gaps, performing specialised analysis and develop plan to ensure that strategies are aligned with the business objectives
- Enhance team motivation and fortify their strengths through team building activities
General Manager (International Marketing) - Mirza International Ltd. - New Delhi
(2001-05 - 2007-12)
- Represented Mirza International and travelled to the bi-annual GDS Fair, Garda Fair, WSA Fair, Las Vegas. Also travelled to Far East and UK for new range presentation & order negotiations
Merchandising Manager - Mirza International Ltd. - New Delhi
(1999-04 - 2001-04)
Indian Handicrafts - New Delhi
(1996-03 - 1998-04)
A leading handicrafts organisation involved with exporting ladies garments.
Radhika Leather Fashion
(1990-04 - 1996-03)
An organisation involved in high fashion ladies' garments for the European market
