Riya Chaudhary

MBA (Business Analytics) candidate with a background in Computer Science and hands-on experience in data analysis, digital marketing, and performance tracking. Skilled in SQL, Tableau, Python, and Google Analytics, with experience analyzing user behavior, campaign performance, and business metrics to drive data-informed decisions. Seeking full-time or internship opportunities in Business Analytics, Product Analytics, or Strategy roles.

Business Analyst Intern at AperioHub (2026-04 – 2026-05)

• Conducted market and competitive analysis for a Singapore-based investment fund evaluating expansion opportunities in the US EdTech sector
• Analyzed 9+ US EdTech competitors across pricing models, product offerings, certifications, and regulatory compliance
• Identified Teachmint's full-stack positioning (AI hardware + LMS + ERP) as a differentiated market opportunity in the US K-12 segment
• Developed a market entry strategy recommending joint venture partnerships, targeting key states including Texas, Florida, and California
• Assessed regulatory considerations including FERPA and COPPA to evaluate expansion risks
• Delivered an investor-ready report, benchmarking analysis, and a consulting-style presentation with actionable insights

Digital Marketing & Strategy Associate at Umbrella We R4U (2025-01 – 2025-09)

• Managed and analyzed multi-channel real estate campaigns across Google Ads, Meta Ads, and social platforms to identify funnel drop-offs and improve lead conversion efficiency
• Tracked and optimized key performance metrics including CTR, conversion rate, cost per lead (CPL), and engagement rate for property-focused campaigns
• Conducted competitive analysis across 5+ real estate players, evaluating ad creatives, pricing strategies, and targeting approaches to refine campaign positioning
• Built and optimized AI-assisted landing pages for real estate projects, improving lead capture through better UX, messaging, and funnel structure
• Collaborated with marketing and sales teams to align campaigns with lead quality and revenue targets, improving overall campaign effectiveness

Social Media & Content Executive at DriveIT Digitals (BankQuality Project – Singapore) (2024-07 – 2024-11)

• Managed end-to-end social media for a Singapore-based fintech platform across Twitter (X), Instagram, Facebook, LinkedIn, and Quora, ensuring consistent brand positioning and audience engagement
• Analyzed website traffic and user behavior using Google Analytics (GA4), tracking user journeys, session behavior, and page-level engagement metrics
• Built and delivered weekly and monthly KPI dashboards, tracking performance metrics such as traffic, engagement, and content effectiveness
• Identified user drop-off points across key pages and recommended UI/UX improvements to enhance retention and on-site engagement
• Created SEO-optimized blog content, improving organic visibility and search performance through keyword research and structured content strategies
• Aligned content strategy with user insights and platform analytics to improve overall reach and engagement

Social Media Manager Intern at Marketing Samadhan (2024-04 – 2024-06)

• Tracked content performance across platforms, analyzing engagement metrics (likes, shares, reach) to identify high-performing formats
• Supported campaign planning by analyzing trends across multiple content types and audience segments

MBA in Business Analytics – GL Bajaj Institute of Technology & Management (2025 – 2027)

B.Sc. in Computer Science – IIMT Group of Colleges (2022 – 2025)