Riya Sikri

Social Media & Content Marketing professional with 4+ years of experience in social media management, content strategy, influencer marketing, and organic growth. Experienced in managing end-to-end social media for D2C, FMCG, healthcare, hospitality, and lifestyle brands across Instagram, Facebook, LinkedIn, YouTube, and X.

Key expertise includes

• Social Media Strategy & Planning
• Content Strategy & Calendar Management
• Organic Growth & Community Building
• Performance Analysis & Optimization
• Influencer Marketing & Campaign Management
• Content Shoot Coordination
• Personal Branding
• Cross-functional Team Collaboration

Key achievements

• Grew YouTube from 22K to 65K subscribers in 6 months.
• Increased Instagram followers from 19K to 30K through organic growth strategies.
• Built my LinkedIn profile from 0 to 7,800+ followers.
• Planned and executed influencer campaigns involving 10,000+ creators across 50+ brands.

I combine creative content thinking with data-driven insights to develop social media strategies that improve brand visibility, audience engagement, community growth, and overall digital performance.

Sr. Social Media Executive at Winni (Dhawala Online Solutions) (2025-05 – 2026-08)

• Managed end-to-end social media across Instagram, Facebook, LinkedIn, Twitter and YouTube.
• Built content strategies, planned monthly content calendars, and managed end-to-end social media execution.
• Increased audience engagement through strategic content planning and community management.
• Coordinated seasonal content shoots (Valentine's Day, Mother's Day, Father's Day, Raksha Bandhan, etc.) with videographers and creative teams.
• Analyzed platform insights and optimized content strategies to improve reach and engagement.
• Executed end-to-end influencer marketing campaigns from creator sourcing to performance reporting.

Sr. Social Media Executive at Life Aveda (Aveda Ayur LLP) (2024-02 – 2025-05)

• Independently managed 5+ brand accounts across Instagram, Facebook, LinkedIn, and YouTube.
• Built content strategies, planned monthly content calendars, and managed end-to-end social media execution.
• Wrote scripts for health and wellness products, doctor-led, and founder-led educational content.
• Planned and coordinated content shoots with doctors, founders, videographers, editors, and designers.
• Managed the founder's personal branding across LinkedIn and Instagram, along with YouTube podcast content.
• Grew YouTube from 22K to 65K, Instagram from 19K to 30K, and LinkedIn from 0 to 8K+ through organic content strategies.
• Monitored analytics and optimized content performance to improve reach, engagement, and audience growth.

Social Media Executive at WOW Marketing (2022-07 – 2024-01)

• Managed end-to-end social media for 6+ client brand accounts across hospitality, nightlife, restaurants, resorts, and F&B brands.
• Developed content strategies and monthly content calendars aligned with client marketing objectives.
• Planned and executed content shoots while coordinating with photographers, videographers, and editors.
• Managed content publishing, community engagement, and performance tracking across social media platforms.
• Analyzed platform insights and optimized content strategies to improve reach and engagement.
• Executed end-to-end influencer marketing campaigns from creator sourcing to campaign reporting.
• Managed multiple client accounts simultaneously while ensuring timely campaign delivery and brand consistency.

Bachelor in Hotel Management & Catering Technology – Kurukshetra University (2018 – 2022)