Freelance Marketing Consultant at Self-Employed (2025 – Present)
Client: VitalPhysio+ (Physiotherapy Clinic, Bangalore)
- Built brand identity and go-to-market strategy from the ground up, positioning, visual guidelines, and channel prioritization, as the clinic's sole marketing hire
- Improved local search ranking for a priority keyword ("physiotherapy in Bellandur") from position 40 to 18 over 2 months; grew organic clicks 60% and average CTR from 8.4% to 10.3% (Google Search Console, Jan–Mar 2026)
- Converted a passive Google Business Profile into an active lead channel, generating consistent monthly calls and chat inquiries and a 53% increase in website clicks
- Proposed and scoped an AI-driven marketing intelligence layer within the clinic's patient management software
Client: Kabani (Online Clothing Brand, UK)
- Designed and launched a full e-commerce site on Wix in a one-month timeline, original product photography, catalog setup, checkout flow, and mobile-responsive design
- Advised on customer experience standards and service/complaint-resolution workflows
Social Media Manager at The Dental Care Clinic (2023-12 – 2025-02)
- Grew Instagram following 5.2x (289 → 1,500+) and Facebook following 35% (615 → 830+) over tenure through data-driven content planning
- Drove Instagram reach up 18.7x (5.3K → 99K) and content interactions up 604% quarter-over-quarter, while sustaining steady Facebook growth
- Built and managed content calendars using competitor and audience insight analysis across Meta Business Suite and GA4
- Contained a spam/phishing attack targeting participants of an active Instagram/Facebook giveaway campaign: blocked and reported the source, directly alerted every affected participant before they engaged with the malicious links, and posted public clarification within hours, resulting in no follower loss or compromised accounts, and the campaign was extended and completed on schedule
Social Media Outreach Intern at FPI NGO (2023-07 – 2023-11)
- Researched, identified, and managed collaborations with influencers and partner organizations, executing an Instagram reel campaign that generated 5,000+ views
- Increased Instagram engagement by 20% and achieved a 9.16% follower conversion rate through targeted outreach and community management
