Rochana Ratakonda

Integrated M.Tech Software Engineering student with hands-on experience in market research, customer discovery, stakeholder communication, and business strategy through a live startup project. Skilled in requirement gathering, competitor analysis, and translating client needs into solutions. Strong communicator with a data-driven mindset, eager to contribute in a Business Analysis or Business Development role.

Business Analyst / Co-Founder - Glow With Care

Organic Cosmetics Startup

• Conducted customer discovery interviews and market research to validate product-market fit in the organic cosmetics segment
• Built a full Business Model Canvas – defined customer segments, value propositions, revenue streams, and D2C/e-commerce channels
• Executed live product demos on real customers; gathered before/after feedback to refine product positioning and pitch
• Developed competitive pricing strategy using direct sales model to eliminate middlemen and improve margins
• Presented business findings and strategic recommendations to faculty evaluators and project stakeholders

Integrated M.Tech - Software Engineering - Vellore Institute of Technology (VIT) (2022-01 - 2027-12) Vellore, Tamil Nadu

Andhra Pradesh Board of Intermediate Education (BIEAP) - Shri Gnanambica Jr College (2020-01 - 2022-12) Madanapalle, Andhra Pradesh

Andhra Pradesh Board of Secondary Education (BSEAP) - Narayana EM High School (2019-01 - 2020-12) Tirupati, Andhra Pradesh