Rohan Kulkarni

Results-oriented Marketing & Seller Success professional with 1.5+ years of experience managing relationships with 1,200+ sellers on the ONDC network. Skilled in seller onboarding, commercial negotiations, lead generation, and marketing performance reporting. Combines a strong engineering background (B.Tech, ECE) with hands-on experience across Google Analytics, Looker Studio, Google Ads, and ZOHO Mailer to bring an analytical edge to marketing operations.

Adept at cross-functional collaboration, bridging seller teams with marketing, social media, and paid advertising functions.

Marketing Executive at Mystore – ONDC Network Connected Ecosystem (2024-11 – Present)

• Manage end-to-end relationships with 1,200+ sellers on the platform, serving as their primary point of contact for campaigns, promotions, and platform guidance.
• Negotiate promotional terms including discounts, coupons, and free shipping offers with sellers to drive platform-wide visibility and maximize campaign participation.
• Generate qualified leads for the paid marketing team by identifying, engaging, and onboarding high-potential sellers ready for paid promotion.
• Coordinate with the social media team to align seller participation in promotional campaigns, ensuring timely execution and consistent messaging.
• Build and maintain comprehensive Ads Performance Reports on Looker Studio, tracking campaign ROI and surfacing insights for internal marketing teams.
• Create seller journey and behavioral reports using Google Analytics, delivering actionable insights that inform targeted marketing decisions.
• Execute targeted email campaigns via ZOHO Mailer to drive seller and customer engagement, continuously refining subject lines and segmentation strategies.
• Design and publish collection and category pages on the Mystore platform to improve product discoverability and boost conversion rates.
• Monitor seller inventory levels and proactively coordinate with sellers to maintain healthy stock for active campaigns.

Marketing Intern at Bramhansh Technologies (2023-01 – 2023-04)

• Supported marketing initiatives through structured market research and data collection.
• Built and maintained a comprehensive doctor database (contacts and details) for the sales team, enabling targeted outreach and improving pipeline efficiency.
• Coordinated with pharmacy apps (Apollo, PharmEasy, etc.) to understand product onboarding processes and support go-to-market planning.

B.Tech in Electronics and Communication Engineering – M S Ramaiah University of Applied Sciences (2021-01 – 2024-05)