Retail Operations and Business Development Leader
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Retail Operations and Business Development leader with 20+ years of experience driving large-scale retail expansion, sales operations, franchise management, and P&L leadership across COCO and FOFO formats. Proven expertise in omni-channel retail, strategic expansion, real estate acquisition, franchise development, retail profitability, and operational excellence across South India and international markets. Successfully launched 350+ retail stores across fashion, QSR, food retail, and baby care sectors while managing high-performing cross-functional teams and large retail networks.
General Manager – Retail (South 1) at FirstCry.com (2017-09 – Present)
Lead retail operations, business development, and expansion strategy across Tamil Nadu, Pondicherry, Andhra Pradesh, and Telangana. Manage end-to-end P&L ownership for 220+ COCO and FOFO stores covering 400,000+ sq. ft. retail space with annual revenue exceeding ₹330 Cr. Drive omni-channel retail growth through strategic expansion of FirstCry, Babyhug, Kookie Kids, and Factory Outlet formats.
Successfully launched 200 retail stores including 115 COCO and 85 FOFO outlets. Lead cross-functional teams across operations, business development, training, VM, projects, and maintenance. Manage direct team of 41 employees and indirect workforce of 750+ store personnel.
Spearhead retail profitability, operational excellence, sales growth, and customer experience initiatives.
Sr. Manager – Operations & Business Development at CP Foods India Pvt Ltd (Charoen Pokphand Group) (2015-05 – 2017-09)
Headed retail operations, franchise expansion, and business development for CP Five Star Chicken across Kerala and Tamil Nadu. Managed COCO and FOFO retail formats including franchise acquisition, retail operations, and regional sales growth. Led territory mapping, store expansion planning, and franchise onboarding. Coordinated marketing, logistics, and operational support functions. Successfully launched 40 retail outlets.
General Manager – Business Development at Myanmar CP Livestock Limited (Charoen Pokphand Group) (2014-07 – 2015-05)
Led business development and retail expansion for CP Five Star Chicken in Myanmar. Developed franchise growth strategies and retail expansion roadmaps. Built and trained regional business development and project teams. Successfully launched 47 stores during tenure.
Sr. Manager – Business Development & Projects at Spring Leaf Retail Pvt Ltd (2013-05 – 2014-02)
Managed pan-India retail expansion for Mast Kalandar QSR chain. Led site acquisition, lease negotiations, project execution, and vendor management. Coordinated cross-functional teams for successful store launches. Launched 10 stores and managed pipeline expansion projects.
Manager – Business Development (South) at Raymond Limited (2011-03 – 2013-05)
Managed expansion of The Raymond Shop and Raymond Made-to-Measure stores across South India. Handled franchise development, retail operations support, and commercial negotiations. Conducted market analysis, ROI planning, and retail feasibility studies. Successfully launched 35 stores across multiple regions in South India.
Manager – Franchise & Business Development at Daily Bread Gourmet Foods Pvt Ltd (2008-05 – 2011-02)
Led franchise expansion and retail business development initiatives. Developed franchise and master franchise models. Managed store rollout, lease negotiations, and retail partnerships. Successfully launched franchise stores across Bangalore, Hyderabad, and Goa.
Assistant Manager – Locations at Global Franchise Architects India Pvt Ltd (2007 – 2008)
Assistant Manager – Franchise Development at Sparkleminds (2006 – 2007)
Manager at Medhas Edu-Solutions (2005 – 2006)
Accounts / Franchise Operations / IT Roles at Phil Corporation Ltd & Group Companies (1997 – 2005)
Bachelor of Commerce in Commerce – Tolani College of Commerce (1995)
