Rohan Yadav

Performance marketing professional with 5+ years of experience driving paid media strategy across Google, Meta, LinkedIn, DV360, and Demandbase for fintech, BFSI, and edtech brands. Managed combined monthly ad spend of 50L+ and led a team of 4–6 at Ethinos, partnering directly with marquee clients including Kotak Mahindra Bank, Reliance Securities, and Tata Communications. Skilled in CRM and event tracking, CAC optimization, and cross-functional pitch development.

Open to performance marketing roles across BFSI, fintech, and agency environments.

Assistant Manager – PPC at Digixpressions Media Pvt Ltd (2025-05 – Present)

• Manage end-to-end performance marketing campaigns across Google and Meta for fintech and NBFC clients, including FatakPay, Finmart, and Shriram Fixed Deposit.
• Built website-to-CRM tracking using GA4, Meta Pixel, and CAPI, improving attribution accuracy and lifting loan disbursal rate by 3% by routing higher-intent leads to the sales team.
• Supervise team operations and campaign delivery, resolving execution issues and ensuring consistent output quality.
• Propose data-driven media strategies and roadmaps aligned to client KPIs; contribute to pitch decks and audit presentations for new business.
• Train and mentor junior team members on campaign execution and reporting.

Assistant Manager – Paid Media at DigiMaxx AI Solutions Pvt Ltd (2024-12 – 2025-04)

• Developed and presented pitch decks for PSU (Public Sector Undertaking) tenders and government digital projects.
• Conducted gap analysis on clients' digital presence and built tailored media strategies to close performance gaps.
• Oversaw campaign execution, optimization, and performance reporting for PSU initiatives.

Performance Marketing Specialist at Get Epic! (Byju's K3 Education Pvt Ltd) (2023-10 – 2024-11)

• Led month-on-month media planning across Google Ads and Apple Ads, improving CAC by approximately 5–10% quarter-over-quarter in a highly competitive edtech vertical.
• Diagnosed root causes of campaign performance dips and implemented corrective targeting and budget actions.
• Maintained daily performance trackers and reports; coordinated with platform SPOCs at Google and Apple on account-level improvements.

Assistant Manager – Paid Media at Ethinos Digital Marketing (2021-06 – 2023-10)

• Set up and managed performance, branding, shopping, and app install campaigns across Google, Meta, LinkedIn, and Demandbase.
• Managed combined monthly ad spend of 50L+ across platforms for a BFSI-heavy client roster including Kotak Mahindra Bank, Kotak Mutual Fund, Mahindra Manulife, Reliance Securities, Tata Communications, and Mirae Asset.
• Led client communication and shared performance insights; contributed to strategy planning and account roadmaps.
• Led and mentored a team of 4–6, resolving daily execution challenges and guiding work quality.

Bachelor of Business Administration in BBA – Intellectual Institute of Management Technology (2020 – 2023)

Higher Secondary in Commerce – Nav Jeevan Jr College, Ulhasnagar, IN (2008 – 2010)

Secondary School Certificate – St Joseph Bethany Convent High School, Ulhasnagar, IN (1998 – 2008)