Rohit B

Working as a Brand Executive in Aashirvaad Brand Team, Effectively taken End to End ownership of Packaging development, POSM, Creatives, Promoter Activity and handling Digital media Influencer based on the Product requirements.

Brand Executive at ITC Limited (2023-11 – Present)

Working as a Brand Executive in Aashirvaad Brand Team, Effectively taken End to End ownership of Packaging development, POSM, Creatives, Promoter Activity and handling Digital media Influencer based on the Product requirements.

• Played a pivotal role on New launches and Multiple SKU's Re-launches in Atta Variants, Taken End to End ownership of Backend works/operational works, coordinating with multiple stakeholders, TM&D team and CDM Team.
• Worked effectively on Sales analysis, Delivering weekly sales report to identify the growth trends, Daily sales report and sharing in-depth insights with the brand team.
• Conducted market research and analysis to identify market trends, consumer preferences and brand presence in the markets. Conducting on-ground activations to spread brand awareness.
• Collaborating with internal teams, including communications, marketing, sales and product development to ensure alignment and consistency in brand messaging & execution.
• Recognized with GEM Award for playing pivotal role in packaging development and successfully delivering in multiple new launches within tight deadlines.

Procurement Associate at ITC Limited (2022-03 – 2022-06)

Worked as procurement Associate in Procurement Team, Major role played in SAP MM(Materials Management).

• Ensured connectivity of Confectionary Raw Materials to the multiple Plants, Handled purchase order (PO) process, Request for quotation (RFQ) and stock maintenance in multiple plants.
• Add on stock maintenance documentation work and tracking of ordered materials and payment process to vendor

System Consultant IT at VEE Technologies Pvt. Ltd (2021-04 – 2021-08)

Worked as system consultant IT in Vee Technologies

• System oriented software installations and system administrator.

Master Of Computer Application in MCA – Bharathiar University (2022 – 2024)

B.Sc. in Computer Science – Sona College of Arts and Science (2018 – 2021)