Digital Marketing Manager - Recenturesoft Infotech Pvt. Ltd. - Noida, UP – On-site
(2016-05)
Key Client: Auto Garage Network Ltd. (UK) — a UK-based company providing independent garages with their own branded websites and end-to-end digital marketing services across the UK automotive industry.
- Team Management: Lead and mentor a team of 50+ digital marketing professionals including SEO executives, PPC specialists, content writers, and social media managers
- Project Oversight: Oversee 250+ active projects — building and marketing independent garage websites across the UK for Auto Garage Network Ltd., covering SEO, Google Ads, and Social Media
- Website Management: Manage creation and ongoing digital marketing of individual branded websites for independent UK garages, ensuring each site ranks competitively in local search results
- SEO Strategy: Develop and implement comprehensive on-page and off-page SEO strategies achieving 95%+ first-page rankings across managed sites
- PPC / Google Ads: Plan, execute and optimise Search, Display, Shopping and Remarketing campaigns with continuous A/B testing and bid management
- Content Marketing: Drive content strategy, editorial calendars, and performance-driven content across blogs, landing pages, and web properties
- Technical SEO: Conduct full technical audits, resolve crawl/indexing issues, implement Schema (JSON-LD), AMP, canonicalisation, and Core Web Vitals optimisation
- Analytics & Reporting: Deliver monthly performance reports using Google Analytics 4, Search Console, Ahrefs and SEMrush; define KPIs and track ROI
- Social Media Marketing: Plan and manage paid social campaigns on Facebook, Instagram, YouTube, and Twitter/X; drive brand awareness and lead generation for UK garage clients
- Client Communication: Act as primary point of contact for senior stakeholders at Auto Garage Network Ltd.; present campaign strategies, performance reviews, and growth recommendations
Search Engine Optimization Specialist - HelpMeBuild
(2015-08 - 2016-04)
Specialist SEO role focused on growing organic search visibility for clients across multiple sectors.
- Conducted keyword research, competitor analysis, and on-page optimisation for client websites
- Built high-quality backlinks through guest posting, directory submissions, and outreach campaigns
- Performed regular SEO audits, identified technical issues, and coordinated fixes with development teams
- Tracked rankings, traffic, and conversions using Google Analytics and Google Search Console
- Delivered weekly and monthly SEO performance reports to clients and internal management
SEO Executive - Action India Home Products
(2012-10 - 2015-08)
Started digital marketing career with hands-on SEO and internet marketing for an e-commerce and home products brand.
- Executed on-page SEO tasks: meta tags, title tags, header tags, content optimisation, and internal linking
- Managed off-page activities including article submissions, press releases, blog posting, and social bookmarking
- Set up and maintained XML sitemaps and submitted sites to search engines via Google Webmaster Tools
- Managed SMO activities — Facebook, Twitter, and other platforms to grow brand presence
- Monitored website performance using Google Analytics and reported findings to management
