Creative Head
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A results-driven marketing professional with extensive experience in developing & leading large marketing communication and design teams. Skilled in designing and executing integrated ATL, BTL, and digital marketing campaigns that align with brand strategies and increase product awareness. Focused on driving performance through creative & impactful content, funnel optimization, and leveraging the latest trends in social media and influencer marketing.
Adept at creating best practices and brand guidelines, utilizing data-driven creative analysis to drive cost efficiency and deliver exceptional results. A confident and dynamic leader who inspires and motivates teams to achieve their full potential.
Develop & lead a large marketing communication team.
Responsible for designing ATL, BTL, Digital Marketing, Brand Campaigns, Strategies & Marketing Communication.
Built and maintained the brand’s visual guidelines as brand guardian
Responsible for in-house audiovisual productions and liaising with external ad/production agencies.
Responsible for handling social media of existing and new products & companies joining the umbrella for 6 months
Help UI/UX team build Design System for Phabel & HealthPe apps.
Created best practices with the help of creative analyses and market research to reduce Customer Acquisition Cost (CAC).
Executing two major brand campaigns, one digital and one TV campaign back to back.
Optimized creatives/creative pipelines resulting in faster and better output, resulting in a direct positive impact on ROAS.
improving the follower/subscriber count and engagement with an improved content strategy
2013-2014
International Post Graduate Diploma in Photography
National Institute of Creative Communication
Bengaluru, Karnataka, INDIA
2010-2013
Bachelor of Arts (Hons.)
History - Honors &
English Literature - Subsidiary
Institute for Excellence in Higher Education
Bhopal, Madhya Pradesh, INDIA
2007-2010
(Left the Course in 6th Sem)
Coimbatore, Tamil Nadu, INDIA
2006-2007
Fine Arts (Painting) and History
Demonstration Multipurpose School Bhopal, Madhya Pradesh, INDIA
