Rohit Tembe

A results-driven marketing professional with extensive experience in developing & leading large marketing communication and design teams. Skilled in designing and executing integrated ATL, BTL, and digital marketing campaigns that align with brand strategies and increase product awareness. Focused on driving performance through creative & impactful content, funnel optimization, and leveraging the latest trends in social media and influencer marketing.

Adept at creating best practices and brand guidelines, utilizing data-driven creative analysis to drive cost efficiency and deliver exceptional results. A confident and dynamic leader who inspires and motivates teams to achieve their full potential.

Responsibilities

Develop & lead a large marketing communication team.

Responsible for designing ATL, BTL, Digital Marketing, Brand Campaigns, Strategies & Marketing Communication.

Built and maintained the brand’s visual guidelines as brand guardian

Responsible for in-house audiovisual productions and liaising with external ad/production agencies.

Responsible for handling social media of existing and new products & companies joining the umbrella for 6 months

Help UI/UX team build Design System for Phabel & HealthPe apps.

Created best practices with the help of creative analyses and market research to reduce Customer Acquisition Cost (CAC).

Achievements

Executing two major brand campaigns, one digital and one TV campaign back to back.

Optimized creatives/creative pipelines resulting in faster and better output, resulting in a direct positive impact on ROAS.

improving the follower/subscriber count and engagement with an improved content strategy

2013-2014

International Post Graduate Diploma in Photography

National Institute of Creative Communication

Bengaluru, Karnataka, INDIA

2010-2013

Bachelor of Arts (Hons.)

History - Honors &

English Literature - Subsidiary

Institute for Excellence in Higher Education

Bhopal, Madhya Pradesh, INDIA

2007-2010

Diplom in Design

Communication Design

(Left the Course in 6th Sem)

DJ Academy of Design

Coimbatore, Tamil Nadu, INDIA

2006-2007

Higher Secondary School

Fine Arts (Painting) and History

Demonstration Multipurpose School Bhopal, Madhya Pradesh, INDIA