Rohitash Kumar Chaturvedi

A seasoned Performance Marketing expert with more than 8 years of campaign creation, management, and optimization experience in a variety of industries, including B2B, D2C, and B2C. A track record of achieving high Return on Advertising Spend (ROAS), lowering CAC, and raising CLTV (Customer Lifetime Value). Knowledgeable about managing teams as well as working as an individual contributor, having led and mentored teams to accomplish remarkable results.

Head of Marketing Operations - Ultracon Infrachem Pvt Ltd - Gurgaon, Haryana

(2024-09 - 2026-03)

• Managed a portfolio of 10+ client accounts, achieving 95% client retention through proactive relationship management, strategic consulting, and performance-driven paid media solutions.
• Served as the primary client contact, conducting regular business reviews and maintaining 90%+ client satisfaction through timely support and data-driven recommendations.
• Managed and optimized Google Ads and Meta Ads campaigns, reducing CPL by 28% and improving campaign efficiency through A/B testing and audience optimization.
• Developed integrated paid media and content strategies, driving 35% growth in website traffic and 65% higher social media engagement.
• Led and mentored a team of 3 paid media specialists, ensuring campaign excellence, client satisfaction, and on-time delivery of objectives.
• Identified account growth opportunities through performance insights and strategic recommendations, contributing to increased client investment and long-term partnerships.
• Selected for the Process Excellence Team, streamlining internal workflows and reducing campaign approval turnaround time by 30%.

Senior Account Planner | Paid Search & Social - Netelixir Digital Solutions - Hyderabad

(2023-11 - 2024-05)

• Strategized, implemented, and managed Google Ads, Microsoft Ads, Meta Ads & LinkedIn Ads campaigns for diverse B2B, D2C, and B2C clients, consistently achieving client objectives and KPIs across international clients (NA, EMEA).
• Led a team of 6 Paid Search specialists, providing guidance and ensuring adherence to best practices to optimize campaign performance.
• Managed advertising budgets ranging from USD $50,000 to USD $250,000 with minimum returns of 3x – 14x for e-commerce business.
• Worked as a Quality Lead for Paid marketing channels to ensure account hygiene checks, implementation accuracy, budget control, and conversion tracking. This role focused on efficient campaign delivery while maintaining the highest standards of client satisfaction and identifying areas for improvement.
• Analyzed campaign metrics and conducted A/B testing to optimize ad performance, resulting in a 75% increase in ROAS and a 30% decrease in CAC across client accounts.
• Partnered closely with interdisciplinary teams to seamlessly integrate Google Ads strategies into comprehensive marketing campaigns, amplifying engagement and conversion rates.
• Created and presented weekly client agendas to highlight performance reports, optimization results, and strategic recommendations for Google Ads and Meta Ads campaigns.

Offshore Lead - Merkle DWA Media (Global B2B Agency) - Bangalore

(2022-08 - 2023-02)

• Spearheaded global digital marketing teams EU & APAC, tailoring paid media campaigns to meet diverse objectives for B2B businesses.
• Oversaw campaign execution across multiple paid media channels, including paid search & social.
• Developed and implemented robust policies for offshore client deliveries and served as the primary point of contact for offshore Paid Marketing assignments and client escalations.
• Conducted client onboarding sessions.
• Led a team of global paid marketing analysts managing enterprise accounts across various geographies.
• Collaborated closely with stakeholders to develop and execute long-term marketing strategies, ensuring alignment with client goals and driving sustained success.
• Created and presented weekly client agendas to highlight performance reports, optimization results, and strategic recommendations for Google Ads, LinkedIn Ads and Meta Ads campaigns.

Performance Marketing Manager - Fibe (Formerly Early Salary | Finance Tech) - Pune

(2021-12 - 2022-05)

• Managed a monthly spend of 2 Cr INR across paid search, display, and social channels for paid marketing, achieving significant results.
• Increased lead-to-approval stages by 30% through strategic multi-channel approaches.
• Optimized Google Search, Display, and Meta Ads campaigns, reducing CAC by 25% and boosting ROI by 40%.
• Strategized and implemented UAC campaigns, Advantage+ App campaigns, and Apple Search Ads based on analytics data derived from MMPs. Maintained an efficient app-first approach for the company, focusing on user acquisition, engagement, and retention through data-driven app marketing strategies.
• Delivered detailed weekly and monthly performance reports to stakeholders, ensuring transparency and informed decision-making.

Assistant Manager Marketing - Global Digital Online (US Marketing Agency) - Pune

(2021-01 - 2021-10)

• Developed and executed PPC strategies to enhance campaign effectiveness on Google Ads, Meta Ads & LinkedIn Ads for B2B, D2C, global e-commerce, consumer goods, technology, healthcare, finance, travel, and SaaS businesses.
• Managed campaign budgets along with performing thorough optimizations, thereby achieving a 40% improvement in CTR & a significant increase of 150% in ROAS for our largest client in North America.
• Implemented conversion tracking and managed GTM tags to ensure accurate goal measurements, contributing to a higher customer lifetime value.
• Developed and executed PPC strategies to enhance campaign effectiveness on Google Ads and Meta Ads for B2B, D2C, global e-commerce, consumer goods, technology, healthcare, finance, travel, and SaaS businesses.

Subject Matter Expert - Digital Operations - Cognizant Solutions - Hyderabad

(2019-02 - 2020-12)

• Managed and optimized large-scale Google Ads accounts, ensuring effective campaign performance and alignment with client objectives.
• Conducted comprehensive account audits, identifying key areas for improvement and delivering actionable recommendations.
• Collaborated closely with Google account managers to develop and implement strategic plans.
• Monitored and analyzed campaign performance metrics, adjusting strategies according to Google SOPs.
• Stayed updated with the latest trends and best practices in Google Ads to drive superior campaign results.
• Enjoyed the privilege to work on accounts like Dream 11, Shaadi.com, RummyCircle, MPL, Zoho, Samsung etc.

Google Ads Specialist (Google on Site) - FIS Global Business Solutions - Gurgaon

(2018-06 - 2019-01)

• Assisted clients in developing ad campaigns to meet their online marketing initiatives.
• Reviewed account performance whilst offering optimization recommendations.
• Demonstrated expertise in Google Analytics, Google Merchant center & Google Ads.
• Provided guidance on PPC strategies to ensure client success.
• Managed B2B client relationships for Google Ads in North American region.

Senior Business Development Executive - Ultracon Infrachem - Gurgaon

(2015-10 - 2017-02)

Senior Sales & Marketing Executive

Senior Sales & Marketing Executive - Kare Peripherals - Mumbai

(2012-08 - 2014-10)

Post Graduate Programme - Digital Marketing & Analytics - ISB Hyderabad

Bachelor of Engineering - Mechanical - University of Wolverhampton

Higher Secondary - R.D National College