Ad Operations Manager at Truecaller (2020-09 – 2026-04)
- Manage end-to-end execution and optimization of programmatic and direct campaigns across Display, Video, Native, and Interstitial formats for 260+ advertisers.
- Delivered high-budget performance campaigns exceeding ₹5Cr+ in cumulative media spend, including Amazon, Dream11, Blinkit, and Airtel.
- Partner with Product, Engineering, Data, Sales, and Finance teams to ensure seamless delivery, revenue optimization, and discrepancy resolution.
- Successfully managed large-scale festive and high-volume campaigns with exceptional delivery accuracy and client satisfaction.
- Handle campaign strategy, reporting, pacing, troubleshooting, and stakeholder communication across India, UAE, and Saudi Arabia markets.
Senior Executive – Digital Implementation at Omnicom Media Group (OMD) (2019-03 – 2020-09)
- Managed performance and brand campaigns across Google Ads, Meta, DV360, and premium publisher networks.
- Optimized campaigns against KPIs including Leads, App Installs, CTR, CPA, and DRR.
- Provided campaign insights, benchmarking, spend analysis, and optimization recommendations to clients and planning teams.
- Ensured campaign governance, billing accuracy, and proactive escalation management.
Associate Ad Operations at Verse Innovations Pvt Ltd (Daily hunt) (2017-03 – 2019-03)
- Managed end-to-end campaign lifecycle from post-sales implementation to invoicing.
- Executed and optimized programmatic and direct campaigns across Mobile Display, Video, Native, and Interstitial formats.
- Collaborated with Product, Tech, Content, Sales, and Finance teams to achieve campaign KPIs and revenue goals.
Ad Operations Analyst at Responsive Media Tech services (2015-07 – 2017-03)
- Managed campaign delivery for leading US publishers including Tribune and Schurz Communications.
- Executed display and video campaigns, including pre-roll, mid-roll, and post-roll formats.
- Performed campaign trafficking, QA, optimization, reporting, and client communication.
- Led weekly performance reviews and contributed to process improvements that reduced trafficking errors.
Ad Operations Executive at Genisys Group (2014-09 – 2015-06)
- Managed campaign setup, tag implementation, creative testing, and optimization for MSN US and MSN Brazil.
- Supported AppNexus, Freewheel, and Salesforce workflows.
- Recognized for delivery accuracy, quality assurance, and operational excellence.
