Rohith Udupa

I am a passionate UX/UI designer with over 7 years of experience crafting intuitive and engaging interfaces for mobile and responsive web applications. My background in user research has strengthened my problem-solving abilities and deepened my understanding of user behaviour and needs. I specialise in user research, wireframing, prototyping, and building scalable design systems.

My experience includes conducting usability testing, creating wireframes and task flows aligned with user goals, and collaborating closely with cross-functional teams to deliver user-centred, accessible, and effective digital experiences.

Senior UI/UX Designer at Swarna consulting (2023-01 – Present)

• Created wireframes and prototypes that led to improved user interactions and boosted site traffic by 25%
• Re-designed internal web and mobile apps iOS and Android to increase annual revenue by 34%
• Collaborated closely with the engineering team to align UI design with technical capabilities, optimizing system performance
• Create visual concepts for clients, using Figma, Sketch and Axure for wireframing & prototyping
• Strong system-level thinking and an understanding of how individual design decisions impact the broader product experience
• Driven by curiosity beyond visual design, regularly exploring new creative approaches and methodologies

Senior UI/UX Designer at Intel (2022-07 – 2023-04)

• Performed user research methodologies such as surveys, interviews, & ethnography studies to empathize with user-centered design solutions
• Lead ideation, concept explorations, digital strategy definition, and solution execution for design systems digital services and products across channels and service
• Clearly articulated design choices to stakeholders, linking user needs to strategic objectives and gaining buy-in from product and engineering teams
• Developed innovative design solutions for B2B & B2C platforms, leading to a 30% increase in user engagement
• Openness and ability to act on design feedback from peers in a rapid iterative design process with Axure for wireframing & prototyping
• Possess a strong command of UI/UX heuristics, WCAG 2.1 accessibility standards, and ergonomic design principles—crafting inclusive, intuitive digital experiences that prioritize usability, reduce cognitive load, and meet compliance across diverse user needs and devices

Senior UI/UX Designer at Aptiv (2022-01 – 2022-06)

Designing on display ECUs

• Created interaction strategies that helped, developing navigation and flow, designing wireframes and interactive prototypes, organising content, and advocating for the needs and goals of real users

UI/UX Designer at GM Global Products and Sales Pvt. Ltd. (2021-01 – 2021-10)

• Led the redesign of the company's digital interface, improving usability for both B2B clients and B2C end-users
• Helped establish a framework for rapid prototyping which reduced overall design time by 20%
• Leveraged Figma to design the layout and visual aesthetics of an e-commerce website, resulting in a 35% increase in user engagement
• Developed user flows and Axure for wireframing & prototyping that improved navigation and user experience across all product lines
• Worked closely with stakeholders to implement dynamic forms, dashboards, and document libraries using SharePoint, tailored to specific business needs

UI/UX Designer at GHack Technologies (2019-03 – 2020-03)

• Contributed to design processes, resulting in a 30% increase in user satisfaction scores
• Assisted in creation and refinement of mobile apps for iOS and Android game designs, leading to a 15% increase in user engagement
• Continually studies current interaction patterns and experience design trends
• Played a key role in user testing, leading to user interface improvements
• Integrated tools like Adobe XD, Figma and Illustrator Axure for wireframing & prototyping to deliver compelling visual designs and interactive prototypes that enhance client presentations
• Integrated data from Microsoft Teams, Outlook, and SharePoint lists to display personalized content

Graphic Designer at Silver Ties Design Studios (2017-09 – 2018-08)

• Designed various packages, brochures, logos and style guides to be used in stores and catalogues
• Executed high-fidelity designs using Adobe Creative Suite, ensuring brand consistency across digital assets and campaigns
• Improve the end-to-end automotive UI/UX experience, which likely involves collaboration with HMI teams. By conducting usability reviews, identifying UX issues, and proposing recommendations
• Conduct and structure UX research efforts such as top task management and Ansible persona research with customers to make data-driven design decisions
• Utilized Figma, Sketch & Axure for wireframing & prototyping to create interactive prototypes that streamlined the design review process and reduced time-to-market by 30%
• Strength in crafting both lo-fidelity prototypes and hi-fidelity concepts to test with users
• Guided global teams across different time zones through design sprints, enhancing collaboration and reducing project delays by 15%

UI/UX Designer at DESIGN BOAT UI/UX STUDIO (2018-01 – 2019-01)

BACHELOR OF VISUAL ARTS – University college of visual arts (2011-01 – 2016-01)