Roydon Manion

Performance-driven social media marketer with 4+ years' experience managing organic social for multiple brands. Proven strength in content strategy, short form video (Reels), community management and campaign execution across Instagram and Facebook. Managed 6 brand accounts, delivered average follower growth of 62.3% month-on-month and sustained ~80% engagement; independently created an internal brand identity in one week that generated 150+ leads in month one.

Marketing Executive at SoftHQ Inc. (2022-04 – Present)

• Managed Instagram and Facebook for 6 brand accounts and led content strategy, short form video (Reels), carousels, captions, and scheduling aligned to each brand's positioning
• Delivered average follower growth of 62.3% month-on-month and sustained ~80% engagement through active community management
• Planned and executed approximately 2 organic campaigns per month while coordinating with design and sales to align content with business goals and lead capture activities
• Owned end-to-end content workflow from concept development to post performance optimization using analytics
• Independently created an internal brand identity in one week that supported 150+ leads in the first month
• Managed content for 'The Commons at Camp Creek' by producing social creatives and website blog articles to boost online visibility and lead generation

Sales Executive at Rudra Automovers Pvt. Ltd. (2020-09 – 2021-08)

• Achieved an average of 96% of monthly sales targets through consultative selling, negotiation, and full sales cycle management
• Managed enquiries, product demonstrations, documentation, and delivery coordination for walk-in and referred clients
• Supported showroom promotions and follow-ups for offline and digital leads while nurturing customer relationships to drive repeat and referral sales

BBA in Human Resources – Garden City University (2019)