Digital Marketing
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Results-driven Performance Marketing Manager with 3+ years driving user acquisition, revenue growth, and brand visibility across e-commerce and emerging platforms. Proven expertise scaling paid campaigns (Google, Meta, Amazon, Flipkart) with strong focus on ROAS optimization, funnel efficiency, and audience targeting. Demonstrated success generating ₹5L+ in revenue while reducing CAC by 30-40% through data-driven optimization, creative experimentation, and cross-platform integration.
Skilled in leveraging analytics, audience segmentation, and performance testing to build scalable growth engines for DTC and marketplace-based businesses.
4.5 Years
