Growth Marketing Consultant - HealingBreaths | Art of Living
(2023-11 - 2024-07)
- Working to manage the technical marketing stack i.e. Pardot, Salesforce, Apollo, 6Sense and other tools to achieve the objective
- Working to increase the inbound and outbound lead engagement and nurturing the leads
- Working to manage the leads at account level and ensure proper delivery of leads across Sales and Marketing team
- Building Customer Journey and implementing touchpoint with customer at various stages like Sales, Marketing and Customer Success
- Managing ads launched on 6Sense to track conversions and launching ads as per budget and advertising plan
Product Consultant - 6Sense Insights India Pvt. Ltd.
(2022-03 - 2023-04)
- As an Onboarding Specialist, helping to onboard 8-10 customers quarterly into 6Sense Advanced model i.e. Predictive model that revolves around Revenue AI and ABM Technology
- Conduct sessions from the start i.e. explaining the product till the stage of handling the product to the customer and CSM, Also having discussion about their data (from sources like web, Salesloft, Outreach, Salesforce, HubSpot, Marketo, Microsoft Dynamics etc. like tools) and mastering the customer data to fit into predictive model
- Internal communication with other colleagues like Engineering team, developers and data scientists that help to build the predictive model. For the same raising internal tickets on platforms like Zen Desk, JIRA, Slack, etc.
- Worked on creating internal documents in Confluence to increase awareness amongst team colleagues of new processes and methods to adopt
- Using all the technical systems and tools to get the predictive model built, like understanding the jobs that run to build the AI Model, building logic statements, writing SQL Queries etc.
- Handling customer tickets that arise for predictive model where customer has certain data updates or change in strategy for 6Sense model
- Using project management tools to manage the timeline of the delivery of the project
Salesforce Consultant - Deloitte Touché Tohmatsu India LLP
(2021-10 - 2022-03)
- Implementing the Service Cloud (Salesforce) as requirement basis(custom) for topmost Oil & Gas PSU Industry client in India. The Service cloud acted as a central hub to Customer Service Management portal where different players of Oil & Gas Industry come into play and can perform any sort of function required like purchase, complain, etc.
- Understanding the client requirements, building the prototype along with developers and client
- Maintaining Release Cycle, Testing, UAT Testing, and managing the handover of project with training the end users
- Working along with internal and other team members like Software Engineer, Project Manager and Leadership to bring the uniform customer experience live for the client
- Strengthening the developed interface by improving the existing user stories by working on enhancements, also handling other sides like managing work hours, cost calculation behind user stories built, etc.
Associate Success Guide - Salesforce India Pvt Ltd
(2020-07 - 2021-09)
- Help Customers with minimum AOV >$100K with Onboarding and Adoption journey in Pardot and Sales Cloud, taking ownership to overcome their business challenges, help them with Sales and Marketing process improvements
- Maintain and build relationship with customers by actively connecting, from those in the region of APAC and primarily EMEA, have engaged with more than 70 customers so far, with the aim to minimize attrition (recently saved media company client AOV with $200K) & build opportunity pipeline to upsell other cloud products
- Supporting B2B Organizations across different sectors with Lead Generation, Lead Management, Campaign management, Email Marketing Strategies, Automations, social media posting, building reports and dashboards, using Tableau CRM
- Part of Initiatives like Helping to reduce cancellations of proactive outreach to customers, and working on business excellence dashboard for the team, personalizing webinars to increase 1: many engagements customer reach, finance controller for Graduate cohort, Pro-bono project member for digital marketing strategy for NGO based in Hyderabad
Software Engineer - Entit Consultancy Pvt. Ltd
(2017-06 - 2018-05)
- Integrated third party payment gateways to facilitate monetary transactions
- Maintained and improvised document of client web application
- Designed an automated server-side application to interface with third party cloud services to push accurate geographic location
- Visited areas in Delhi to connect with top Sales Dealerships in each region and connected with floor level team to understand sales channel, sales lifecycle, service dealership, customer relationship post purchase and complete journey of customer beyond purchase
- Built and implemented an Integrated Marketing Communication Plan for Customer Relationship Department
- Performed an in-depth comparative analysis of CRM programs by other competitors & sector organizations
- Represented an understanding of Customers behavioral and psychographic segmentation for all the product lines
- Create and Publish Annual Report for Company and Dealers on CRM national level for the year 2018-19
Sales Trainee, Summer Internship - Hero MotoCorp Ltd, CRM Head Office
(2019-04 - 2019-05)
- Visited areas in Delhi to connect with top Sales Dealerships in each region and connected with floor level team to understand sales channel, sales lifecycle, service dealership, customer relationship post purchase and complete journey of customer beyond purchase
- Built and implemented an Integrated Marketing Communication Plan for Customer Relationship Department
- Performed an in-depth comparative analysis of CRM programs by other competitors & sector organizations
- Represented an understanding of Customers behavioral and psychographic segmentation for all the product lines
- Create and Publish Annual Report for Company and Dealers on CRM national level for the year 2018-19
