Ruchika Kaushik

Strategic and accomplished marketing and international operations leader with 12+ years of experience in the medical devices industry, driving international marketing, brand development, distributor engagement, product promotion, conference strategy, and cross-border business operations. Proven track record of strengthening brand visibility, supporting product commercialization, managing global partner relationships, and leading high-impact market development initiatives. Brings strong expertise in healthcare stakeholder engagement, distributor management, business communication, lead generation support, and team leadership, with extensive experience working across international markets in fast-paced, growth-focused environments.

Marketing Head - Shenzhen Comen Medical

(2014-01)

• Lead international marketing and business operations for a portfolio of advanced medical devices, driving brand visibility, commercial engagement, and partner relationship development.
• Manage relationships with 20+ distributors and channel partners, supporting market coordination, commercial continuity, and long-term partner engagement.
• Represent the organization at 6+ international medical conferences and exhibitions annually, strengthening brand presence, increasing industry visibility, and supporting qualified business lead generation.
• Support 10+ product launches across key product lines including ventilators, anesthesia systems, and cardiology solutions through strategic marketing campaigns, promotional planning, product presentations, and stakeholder communication.
• Lead and mentor a team of 5 professionals, overseeing execution across marketing initiatives, events, and operational priorities.
• Develop high-impact presentations, brochures, and promotional materials tailored for distributors, doctors, hospitals, and business stakeholders.
• Coordinate product demonstrations and market-facing communication to support product awareness, customer engagement, and commercial discussions.
• Drive digital and offline promotional initiatives that enhance brand positioning, strengthen market visibility, and support lead generation efforts.
• Maintain strong distributor and partner continuity, contributing to an estimated 85%+ retention across active business relationships.
• Support PR activities, business communication, and international coordination in high-visibility, fast-paced commercial environments.

MBA - Health Management - Symbiosis School of Management, Pune (2026-01)

B.Tech - Biomedical Engineering - Maharshi Dayanand University (MDU) (2014-01)