Rumeli Chandra

SEO Executive with 1+ year of agency experience optimizing websites through technical SEO, on-page optimization, keyword research, and performance analysis. Experienced with Google Search Console, Google Analytics, SEMrush, Ahrefs, and Screaming Frog. Passionate about improving organic traffic through data-driven SEO strategies and continuous learning.

SEO Executive - Thatware LLP - Kolkata

(2023-04 - 2024-01)

• Optimized on-page elements (titles, descriptions, H1–H3, internal links, keyword mapping) across multiple client websites.
• Conducted technical SEO audits to identify crawl issues, indexation errors, duplicate content, broken links, and optimization opportunities using Screaming Frog and Google Search Console.
• Monitored performance in GA4, SEMrush, and Ahrefs; tracked rankings, traffic trends, and key KPIs.
• Supported link-building outreach and citations to improve site authority.
• Partnered with the content team to optimize blogs and landing pages for search intent and structure.
• Produced clear audit reports with prioritized fixes and implementation steps.

Digital Marketing Intern - GrowXP - Delhi

(2022-11 - 2023-02)

• Assisted in executing digital marketing campaigns across SEO, SEM, and social media channels.
• Conducted market and competitor research to identify trends, keywords, and growth opportunities.
• Supported basic Google Ads campaign setup and Google My Business (GMB) profile optimization.
• Helped track campaign performance and prepare performance summaries.

Digital Marketing Intern - Cityfurnish India Pvt.Ltd. - Gurgaon

(2020-06 - 2020-07)

• Created and published content for the company's social media platforms.
• Assisted in online promotions and basic digital marketing activities.

Bachelor of Business Administration (B.B.A.) - Finance - Brainware University (2019 - 2022)