Rupali Agrawal

I'm a creative strategist with a hospitality background and business mindset. My strategies are audience focused just like hospitality is to their guest: their emotions, their experience and what makes them stay. I build marketing campaigns that generate revenue, attract attention and create communities people actually want to belong to.

Social Media & Marketing Strategist at Cafe (Present)

Built a marketing strategy for a newly launched coffee cafe targeting Gen Z coffee obsessed and foodie audience with focus on organic social media growth, community-focused content and events, and revenue-generating campaigns.

• Developed brand personality framework: Unapologetically coffee obsessed, fun, witty, warm
• Created content pillars with 40% brand personality, 20% coffee education, 20% events & community, 10% behind the scenes, 10% aesthetic content
• Designed and executed 'The Marauder's Evening' - an 8-evening Harry Potter themed registration-based event generating 5L-8L in revenue with 100 guests per evening
• Architected experience through intentional timeline design including arrival activities, screening with popcorn/soda, pre-ordered food during movie, and post-screening dining
• Implemented 5-stream revenue model: Registration fees (Rs 2.4L), Token-based food expenditure (Rs 5.6L-8.8L), Limited edition merchandise, Decor sales, Repeat registrations
• Created social media strategy across pre-event, event, and post-event phases with trivia, dress code inspiration, guest interviews, and recipe DM campaigns
• Designed interactive experiences including photobooth, trivia contests, sock donation drives, character meet-and-greets, and themed decorations for each movie night
• Generated organic social media content through BTS footage, trivia chaos reels, guest montages, and aesthetic event reels