Product and Marketing Manager
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This is Ruthvik. I am an Engineer. I am a Product and Marketing manager with Kofuku. Here I am responsible for new product development right from market research to launch. Prior to this, I worked at Mordor Intelligence as a Market Research analyst in automotive domain, responsible.
Kofuku Idea Labs Pvt Ltd, Hyderabad
Unerth(B2B AI based Centralised Enterprise Search Engine):
○ Led a team of 17 to develop and create MVP and product roadmap along with implementation of agile methodologies
○ Established processes, conducted implementation, and prioritized tasks effectively to deliver the product.
○ Led the testing team ro run edge cases, tested product proactively to provide early stage feedback making sure the product was ready for launch at scale.
○ Collaborated with design team to conducted user research, resulting in an increase in user engagement and satisfaction by 25%
○ Developed pricing and product strategy, defined key features, functionality, and value proposition.
○ Monitored and analyzed KPIs to make data-driven decisions for product improvement and growth.
○ Developed and executed marketing launch strategy with cross functional team spread across the world, positioning the product for external release and attracting significant user base.
○ Successfully engaged with enterprise clients, resulting in USD 850,000 potential sales opportunity within the 1st month.
○ Designed A/B testing to test various hypothesis and derive insights to improve the product.
○ Worked with external stakeholders to deploy the product and taking the feedback to improve it. UniCou (Affliate marketing platform):
○ Developed the revenue and cost models, conducted research that informed revenue-generating and growth-hacking marketing plan, including bidding for competition name keywords resulting in an 48% increase in website traffic and improved UX, leading to 27% increase in conversion rate.
Bowgle (Super app for Pets):
○ Utilized analytical skills to conduct in-depth research and pivoted the app's direction, resulting in increase in app downloads and a 20% increase in user engagement by strategizing and developing marketing plans, optimizing pricing and user experience.
○ Implemented insurance for dogs, which is the only app based platform that provides comprehensive and customizable dog insurance.
○ Executed and deployed the marketing budget towards the right channels resulting in 40% increase in downloads. Successfully sold and marketed app to a global client base.
Battle Chest: Neo Neta: Conducted extensive user and market research, oversaw product development, defined optimum pricing constructs, including market-product fit testing and user surveys.
Analyzed research findings and presented them to the founders, ultimately convincing them to not pursue the product.
