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Content professional with experience in SEO-driven writing and digital marketing campaigns. Skilled at writing product-focused and audience-tailored content across industries, supporting link-building workflows, and producing social media copy. Economics background brings strong research and analytical writing capability.

SEO Content Associate at Yellafin (2025-02 – 2026-07)

• Produced SEO-focused content for link-building campaigns for clients including RhinoRank, a UK-based SEO agency.
• Wrote content tailored to different audiences, industries, and brand requirements while maintaining SEO best practices.
• Supported off-page SEO efforts through content production for link-building campaigns.
• Edited and optimised content to improve clarity, engagement, and search performance.
• Developed social media content scripts including carousel copy and engagement-focused posts.
• Collaborated with digital marketing teams to deliver content aligned with client goals and campaign timelines.

Underwriting Analyst at Xceedance Consulting India Pvt Ltd (2022-05 – 2023-06)

• Analysed insurance quote slips from brokers to extract and compile information for underwriters at Berkshire Hathaway Specialty Insurance (Australia).
• Prepared and aggregated exposure and loss run reports for multiple organisations.
• Categorised and standardised documentation to maintain consistency across policy years.

SEO Content Writer at OtakuKart.com (2022-02 – 2022-05)

Internship

• Wrote web content in accordance with SEO guidelines for a high-traffic entertainment portal.
• Translated breaking news from Korean sources into accurate, engaging English articles.

MSc in Economics – University of Calcutta (2019 – 2021)

BSc in Economics – Sister Nibedita Govt. College (2016 – 2019)

Higher Secondary (Class XII) – WBCHSE (2016)

Secondary (Class X) – CBSE (2014)