Senior Manager – Marketing & Corporate Communications at Group Landmark (2022-11 – Present)
Group Landmark is India's leading listed premium automobile retailer (BSE: LANDMARK), representing 10 marquee brands: Mercedes-Benz, BYD, JEEP, Volkswagen, KIA, Mahindra & Mahindra, JSW MG, Honda, Renault, and Citroën.
- Architect and lead the Group's end-to-end corporate communications strategy — building a cohesive group-level brand identity across 10 automotive brands while preserving each OEM's distinct positioning and brand guidelines.
- Own and manage all social media channels (Instagram, Facebook, LinkedIn, YouTube) for the Group and individual brand verticals — driving content calendars, community management, and platform growth strategies.
- Developed and executed the Group-wide internal communications framework — leadership messaging, town halls, employee newsletters, and inter-departmental communication protocols — strengthening organisational culture and alignment.
- Led CSR communication and campaign management: conceptualised, executed, and amplified the Group's corporate social responsibility initiatives through strategic storytelling and press coordination.
- Built brand collaboration partnerships with premium lifestyle, real estate, hospitality, and luxury consumer brands — co-creating activations that extended brand reach beyond the automotive category.
- Directed end-to-end content development — scripts, creatives, videos, photography briefs, blogs, and thought-leadership pieces — maintaining a consistent brand voice across all channels and touchpoints.
- Conceptualised and produced large-scale brand activations, product launches, and experiential events — driving high-intent footfall and media visibility for new model introductions and brand milestones.
- Managed agency ecosystems (creative, PR, digital, events) for all activation mandates — from brief to execution — ensuring on-brand delivery within timelines and budgets.
- Spearheaded the Group's digital transformation roadmap — integrating CRM, marketing automation, and digital advertising into a unified performance ecosystem.
- Built and led a cross-functional team of up to 20 people — designers, marketing executives, content writers, and event, digital, and website agency teams — while coordinating closely with internal CRM, call centre, insurance, finance, and digital transformation teams.
- Directed ₹3Cr annual paid media budget across Google Ads, Meta Ads, and programmatic channels — delivering an 18% reduction in Cost Per Lead (CPL) through precision targeting and retargeting strategies.
- Overhauled the corporate website with UX redesign, CRO improvements, and SEO optimisation — resulting in a 25% increase in lead conversion rate and 30% growth in average session duration.
- Launched data-driven influencer collaboration campaigns, achieving a 40% increase in social media engagement and 3x organic brand reach growth.
- Enhanced Salesforce Marketing Cloud automation, lead scoring, and segmentation — improving email open rates by 22% and customer re-engagement by 30%.
- Partnered with OEM brand teams on GTM campaigns; maintained premium brand standards while driving faster execution and measurable lead outcomes.
Manager, Marketing at Jaguar Land Rover (Raipur) & Citroën (New Delhi) (2019-10 – 2022-11)
- Designed and executed multi-channel digital acquisition strategies, increasing high-intent leads by 20% and improving lead-to-customer conversion rates by 25%.
- Achieved 15% improvement in ROAS through rigorous performance marketing analytics, attribution modelling, and data-driven budget reallocation.
- Implemented integrated SEO, SEM, and paid social strategies — growing organic traffic by 30% and improving paid traffic efficiency by 20%.
- Presented CXO-level marketing intelligence reports influencing brand product positioning, GTM timelines, and regional pricing strategies.
- Developed territory-specific micro-campaigns aligned to local consumer insights and competitive mapping, driving a 35% improvement in regional brand visibility.
Assistant Manager, Marketing & Accessories at Volvo Cars Ahmedabad (2018-06 – 2019-02)
- Grew accessories revenue by 18% YoY through structured upselling, targeted product bundling, and post-purchase follow-up campaigns.
- Rolled out CRM-based customer loyalty programs, improving repeat purchase engagement by 22% and strengthening lifetime customer value.
- Coordinated cross-functional campaigns bridging sales, aftersales, and service teams, increasing cross-sell attachment rates by 15%.
- Built real-time KPI monitoring dashboards enabling faster decision-making and consistent performance tracking.
