Srikona Sarkar Chakraborty

Copywriter and Content Specialist with 6+ years of experience in copywriting, scriptwriting, content editing, translation, subtitling, and influencer marketing. Skilled in creating bilingual (English–Bengali) content for television, digital media, entertainment, political communication, and brand campaigns, with a track record of building narratives and campaigns that drive audience engagement.

Copywriter - Radium Management Services Pvt. Ltd.

(2025-06)

• Create social media copy and digital content for Zee Bangla's official platforms, maintaining brand voice and audience engagement.
• Develop creative captions, promotional copy, and campaign content for show launches, episode promotions, and festive campaigns.
• Write advertisement scripts and brand copy for multiple brands across digital and offline marketing campaigns.
• Develop influencer marketing scripts and creative concepts tailored to different creator personas and audience segments.
• Produce bilingual (English & Bengali) content, including captions, promotional copy, and campaign communication.
• Translate and localize marketing content between English and Bengali while preserving contextual accuracy and brand tone.
• Prepare English subtitles for Bengali promotional videos and digital content, ensuring linguistic accuracy and synchronization.
• Edit and proofread content to ensure clarity, consistency, and editorial quality.
• Collaborate with influencers, designers, and production teams to execute integrated marketing campaigns, from ideation through shoot coordination.

Content Writer & Social Media Manager - Infinite Ideas Digital

(2022-04 - 2025-06)

• Managed social media strategy, content planning, and digital campaigns for multiple brands.
• Wrote, edited, and optimized marketing copy and social media campaigns in English and Bengali.
• Created marketing scripts for film promotions and social media storytelling.
• Developed engaging, platform-specific captions to enhance brand visibility and audience engagement.
• Created political narratives, speeches, campaign messaging, and social media communication for political leaders and election campaigns.
• Translated content between English and Bengali while maintaining contextual accuracy and brand voice.
• Coordinated with design and marketing teams to ensure consistent, impactful brand communication.

Story, Screenplay & Dialogue Writer - Sony Aath

(2024-03 - 2024-09)

• Wrote stories, screenplays, and dialogues for television shows including Gopal Bhar and Gultemama.
• Collaborated with production and creative teams to adapt scripts for broadcast.

Script Writer & Social Media Content Writer - The Bong Untold

(2020-03 - 2022-08)

• Wrote motivational scripts and digital content for Facebook page and Youtube Channel.
• Developed digital narratives that significantly increased audience engagement.

B.Sc. - Molecular Biology & Biotechnology - University of Kalyani