Branding | Creative Direction | Styling
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A creative professional with 4+ years of experience spanning in-house brand leadership and independent consultancy. Works at the intersection of strategy and execution, translating brand thinking into cohesive visual narratives across campaigns, identity, and content. Known for a research-led aesthetic sensibility, hands-on production capability, and the ability to lead creative teams from brief to final delivery.
Branding, Creative Direction and styling Consultant at Seasons Apparel | Bagh India (2025-01 – 2026-05)
Consulted on strengthening brand consistency and presence in the retail space - covering window display design, visual elements, props and display enhancements, overall look and feel refinement, and e-commerce garment shoots.
Branding, Creative Direction and styling Consultant at Morbaag - Clothing Brand (2025-01 – 2026-05)
Consulted for Morbaag across brand positioning, visual identity, and brand language, extending into garment design rooted in craft and research, as part of the broader brand expression.
Branding, Creative Direction and styling Consultant at Jainish Zaveri Jewellers (2025-01 – 2026-05)
Consulted on translating brand identity into retail and digital experience, shaping spatial and visual design language to ensure a cohesive customer experience across in-store and online touch points.
Visual Communication & Creative Project Lead at Harit Zaveri Jewellers (2021-10 – 2024-12)
Contributed to defining brand tone, mood, and visual identity guidelines, maintained consistently across social media, product imagery, and campaign output. Played a key role in building and growing the brand's social media presence, developing and executing content strategy and planning to ensure a cohesive visual presence across platforms.
B.Des in Fashion & Lifestyle Accessory Design with Inter-Disciplinary Minor in fashion design – NIFT Gandhinagar (2017 – 2021)
