CX Consultant - Deloitte Touche Tohmatsu India LLP (DTTILLP) - Hyderabad, India
(2025-02)
Client: Maverick
- Implemented real-time website data collection using Oracle Unity Behavioral Intelligence, capturing and tracking customer behaviour through multiple parameters such as page views, clicks, sessions, product interactions, and other digital events.
- Configured batch data ingestion processes from multiple sources, including Oracle Marketing, SFTP, and Oracle CX Sales, ensuring accurate and consistent customer data ingestion into Oracle Unity.
- Designed and customized Identity Resolution (IDR) clustering and merging rules to unify customer profiles and create accurate Customer 360 views across multiple data sources.
- Configured and implemented Oracle Unity Data Science models for business use cases including Next Best Offer (NBO) and Lead/Contact scoring, enabling customer segmentation, prioritization, and personalized engagement.
- Created and managed complex customer segments for use cases such as form abandonment, customer engagement, behavioural targeting, and other business-specific marketing scenarios.
- Developed behavior-based customer use cases by leveraging real-time behavioural data, unified customer profiles, Data Science model outputs, and segmentation to support personalized marketing and customer engagement.
- Troubleshot and resolved Oracle Unity ingestion, unification, segmentation, and Data Science job failures, performing root-cause analysis and implementing appropriate fixes.
- Worked closely with business and technical teams to understand requirements, design solutions, configure Unity components, perform testing, and support end-to-end implementation.
Oracle CDP Technical Consultant - InnovaCX Tech Labs Private Limited - Hyderabad, India
(2024-08 - 2024-08)
Client: IHCL
- Configured custom clustering and promotion rules to improve Identity Resolution and create accurate golden customer records.
- Created and configured multiple Intelligent Attributes to derive meaningful customer insights and support business use cases.
- Ingested data from Oracle CX Sales and Marketing platforms using advanced filters and conditions to prevent duplicate ingestion and maintain data quality.
- Created and leveraged complex customer segments and activated them in downstream marketing platforms such as Oracle Responsys for targeted customer engagement and personalized campaigns.
Oracle CDP Technical Consultant - InnovaCX Tech Labs Private Limited - Hyderabad, India
(2023-03 - 2023-03)
Client: Galadari - Worked across Media, Automotive, and F&B business units using Oracle CX Unity/CDP, Oracle Infinity, NetSuite, and Oracle Eloqua to deliver end-to-end customer data, segmentation, and personalization solutions.
- Media: Ingested real-time website behavioural data using Oracle Infinity, enriched customer profiles through Identity Resolution (IDR), Intelligent Attributes, and Customer 360, and enabled personalized web campaigns. Created and activated complex segments for cross-sell, customer engagement, and other business use cases across downstream marketing platforms.
- Automotive: Ingested data from multiple automotive websites, unified and enriched customer profiles using IDR and Customer 360, and created complex segments for form abandonment, cross-sell, and other customer engagement use cases, activating them through Oracle Eloqua.
- F&B: Ingested customer data from on-premise applications and established integrations with Google Ads, Meta, and Google DV360 to support audience activation, cross-sell opportunities, and personalized digital advertising campaigns.
Oracle CDP Technical Consultant - InnovaCX Tech Labs Private Limited - Hyderabad, India
(2022-10 - 2023-02)
Client: DR Reddy's laboratories
- Worked on Oracle Eloqua for end-to-end marketing campaign and program management, including email campaigns, automated workflows, and customer engagement use cases.
- Configured data synchronization between Oracle Eloqua and Oracle CX Sales, ensuring accurate exchange of contact, lead, and campaign-related data.
- Managed contact lists, segments, filters, and campaign audiences for targeted marketing activities.
- Implemented lead nurturing and customer engagement campaigns based on customer attributes and interactions.
- Worked on personalized email campaigns using customer and contact attributes to deliver relevant content.
- Performed campaign testing, monitoring, data validation, and troubleshooting to ensure successful campaign execution and data synchronization.
