Saddam Hussain

Senior automotive professional with a strong 10+ year career spanning area sales, field service, dealer development, customer experience, marketing and business operations. Currently positioned as an Area Sales Manager with hands-on expertise in territory planning, dealer/channel performance, sales growth, market expansion, team leadership and customer retention. Earlier experience as an Area Field Service Manager provides a valuable end-to-end understanding of automotive retail and after-sales operations.

Recognised for commercial ownership, stakeholder management, problem solving and disciplined execution.

AREA SALES MANAGER at Harisons India (2022-01 – 2026-01)

Owned sales performance for the assigned territory, driving target achievement, market development and sustainable business growth.

• Developed and strengthened dealer/channel relationships; reviewed retail performance, stock movement, market coverage and business opportunities.
• Prepared territory sales plans and translated business objectives into dealer-level action plans for lead generation, conversion and customer follow-up.
• Monitored sales MIS and performance gaps, identified root causes and drove corrective actions with dealer and field teams.
• Conducted market intelligence and competitor analysis to identify demand trends, competitive activity and opportunities for territory expansion.
• Planned and supported dealer meets, promotional activities, customer engagement programs and local business-development initiatives.
• Coached sales teams on product presentation, customer handling, negotiation, follow-up discipline and sales-process execution.
• Maintained strong relationships with key stakeholders and customers to improve repeat business, referrals and long-term territory performance.

AREA FIELD SERVICE MANAGER at Harisons India (2018-01 – 2022-01)

Managed field service operations across the assigned territory, supporting dealers/service outlets on service quality, operational standards and customer satisfaction.

• Reviewed dealer workshop KPIs, technician productivity, process compliance, repair quality and repeat-repair trends; initiated corrective actions.
• Provided operational and technical guidance to service teams for diagnosis, repair quality, timely delivery and customer communication.
• Handled customer complaints and escalations by coordinating dealer and internal teams to deliver practical, timely resolutions.
• Conducted dealer visits, service audits and performance reviews; presented observations and improvement actions to management.
• Supported service campaigns, new-product/new-model readiness, technical updates and implementation of manufacturer/service standards.
• Trained and coached service advisors, technicians and workshop teams in customer handling, process discipline and service best practices.
• Built productive relationships with dealer principals and workshop leadership while supporting service retention and territory growth.

MARKETING MANAGER at T.S.E. Groups, Noida (2016-01 – 2018-01)

Developed and executed marketing strategies to strengthen product/service visibility, lead generation and business growth.

• Conducted market research covering customer needs, market trends and competitor activities to support commercial decisions.
• Planned promotional campaigns, events and customer-engagement initiatives and coordinated execution with sales/service teams.
• Managed customer relationships and supported retention initiatives through structured follow-up and service coordination.
• Prepared marketing reports, monitored campaign performance and used insights to improve future activities.

MBA in Marketing & Sales – JMT Institute of Technology & Management, Greater Noida (2017)

B.E. in Bachelor of Engineering – JMT Institute of Technology & Management, Greater Noida (2015)