Sadhna Singh

Salesforce Marketing Cloud professional with 4+ years of hands-on SFMC experience (Journey Builder, Automation Studio, Email Studio, AMPscript, Audience Builder) layered on a 12+ year foundation in Microsoft application development (VB.NET, C#, ASP.NET MVC, SQL Server). Proven track record designing personalized customer journeys, automated marketing workflows, and .NET-to-SFMC integrations for enterprise clients including Debenhams (UK). Additional exposure to Salesforce Data 360 (Data Cloud) and Agentforce for AI-driven engagement.

Backed by a Digital Marketing Certification (IIT Delhi) covering SEO, SEM, email marketing, and web analytics — bringing a rare blend of technical depth and marketing/business context to Marketing Cloud implementations.

Senior Software Engineer — Salesforce Marketing Cloud &.NET at HCL Technologies Limited (2016-10 – 2020-11)

Delivered Salesforce Marketing Cloud solutions and integrated SFMC with enterprise systems using.NET APIs for automated, personalized campaigns.

• Built customer journeys and marketing automations using Journey Builder, Automation Studio, and Audience Builder, covering end-to-end email marketing workflows.
• Supported 100+ applications across multiple.NET generations, managing Incident, Change, and Problem Management within SLA.
• Used Blue Prism RPA to automate password-reset workflows for a critical B2B application serving all Debenhams suppliers.
• Performed SQL Server query optimization and data fixes; coordinated with stakeholders via JIRA-tracked support.

Team Lead at HCL Technologies Limited (2022-12 – 2023-09)

• Led end-to-end transition of the Refining track, managing a team of 30+ professionals.
• Oversaw transition of 100+ enterprise applications including meeting setup and runbook review and signoff.

Team Lead at HCL Technologies Limited (2020-10 – 2022-11)

Led Umbraco CMS support and incident management for customer-facing rewards and engagement platforms.

• Delivered ASP.NET MVC enhancements across UI and back-end layers.
• Optimized SQL Server queries and resolved data issues; ensured JIRA-tracked SLA compliance and stakeholder coordination.
• Campaign implementation in Salesforce MC using email studio and Journey Builder.

Software Engineer at HCL Technologies Limited (2012-01 – 2016-10)

• Managed incoming transition from ITC Infotech, including knowledge transfer and onboarding.
• Handled Incident, Change, and Problem Management aligned to ITIL standards, ensuring SLA compliance.
• Delivered bug fixes, functional enhancements, and SQL Server query optimizations.

Software Engineer at HCL Technologies Limited (2010-12 – 2012-01)

• Implemented FAST ESP enterprise search, later integrated into SharePoint, to make organizational content searchable.
• Automated content indexing and crawling using Python scripting.

Bachelor of Engineering in Electronics & Communication Engineering – MDU Rohtak (2006 – 2010)