Sagar Baishya

Design leader with over 12 years of progressive experience, currently directing a high-performing design team at NIIT. Proven capability to foster a collaborative and innovative work environment that drives creativity, elevates team performance, and delivers impactful visual solutions aligned with organizational goals.

Design Lead - NIIT - Gurgaon / Remote

(2024-07)

• Leading the design team in planning and executing creative strategies for marketing collateral targeting international clients.
• Developing a wide array of visual materials including website banners, white papers, case studies, brochures, infographics, pitch decks, and social media creatives.
• Successfully transitioning from a hands-on designer role to a strategic leadership position.
• Creating and maintaining a consistent brand visual language across all external and internal communication channels.
• Managing and prioritizing multiple creative projects simultaneously, ensuring timely and high-quality delivery.
• Conducting periodic brand and design audits to enhance the visual consistency and usability of marketing assets.
• Utilizing user behavior insights and analytics to guide visual content development, increasing performance and engagement.

Graphic Design Specialist - NIIT - Gurgaon / Remote

(2020-09 - 2024-07)

• Leading the design team in planning and executing creative strategies for marketing collateral targeting international clients.
• Developing a wide array of visual materials including website banners, white papers, case studies, brochures, infographics, pitch decks, and social media creatives.
• Successfully transitioning from a hands-on designer role to a strategic leadership position.
• Creating and maintaining a consistent brand visual language across all external and internal communication channels.
• Managing and prioritizing multiple creative projects simultaneously, ensuring timely and high-quality delivery.
• Conducting periodic brand and design audits to enhance the visual consistency and usability of marketing assets.
• Utilizing user behavior insights and analytics to guide visual content development, increasing performance and engagement.

Senior Design Executive - MSC Consulting - Lucknow

(2018-04 - 2019-06)

• Designed pitch-books, reports, infographics, and PowerPoint decks tailored for financial inclusion and consulting clients.
• Worked closely with the marketing and research teams to ensure alignment of design with business messaging.
• Created digital and print communication materials for global conferences, policy papers, and workshops.
• Developed brand identity and visual communication guidelines for use across all platforms.
• Streamlined the internal design process and standardized templates for improved efficiency.

Executive Designer - Cravants - New Delhi

(2017-05 - 2018-02)

• Designed integrated marketing campaigns for major brands like Vodafone and Haier, including outdoor, print, and digital collateral.
• Created detailed brand guidelines, iconography, UI mockups, and illustrations ensuring visual consistency.
• Worked closely with creative directors and content strategists to bring concepts to life.
• Designed social media graphics, animations, and storyboard frames for digital promotions.
• Managed tight timelines across multiple concurrent branding and campaign design projects.

Graphic Designer - Square Pixel

(2013-09 - 2015-11)

• Created detailed vector and character illustrations to enhance motion graphics and visual storytelling.
• Led magazine layout design, including cover creation and comprehensive brochure page layouts, ensuring cohesive and impactful print media.
• Designed distinctive logos that effectively communicated brand identity and values.

Graphic Designer - NCommunication - Kolkata

(2012-06 - 2013-08)

• Created print collaterals, newspaper advertisements, flyers, brochures, and outdoor hoardings for regional brands.
• Developed design concepts for real estate, NGO, and retail sector campaigns.
• Contributed to campaign ideation and execution with a small creative team.
• Managed pre-press and production coordination for various print campaigns.

Bachelor of Design - Communication Design - Symbiosis Institute Of Design (2012)